Event Marketer's Toolbox
Join hosts Chris Dunn and Caitlin Carey as they share the tools, tactics, and trends driving success in the event industry.
Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.
From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful.
Engage. Excel. Execute.
Event Marketer's Toolbox
EMT #3 - How To Elevate Events with Anticipation, Emotion + Impact with Emily Knight
In this episode, hosts Caitlin Carey and Chris Dunn are joined by Emily Knight, founder of EFK Event Strategies, to discuss creating impactful and memorable events.
Emily shares insights from her 20+ years of experience in the Boston event industry, covering her journey from hospitality to launching her own business.
They explore themes, attendee experiences, and strategic planning for both nonprofit and corporate events.
Start with Goals:
Emily emphasizes the importance of defining the event’s goals upfront.
For nonprofits, success often revolves around fundraising, while corporate events may prioritize productivity, launches, or team engagement.
Attendee-Centered Planning:
Every element, from parking to the event’s conclusion, impacts how guests perceive the experience.
A seamless and thoughtful journey can leave a lasting impression.
The Power of Themes:
A strong theme can tie an event together and amplify its impact.
Emily shared a literary-themed retirement event that incorporated creative elements like book-page chandeliers and immersive designs to honor the honoree.
Incorporate Surprise and Delight:
Memorable moments, such as living statues or unexpected performances, capture attention and enhance attendee engagement.
These unique activations also drive social media buzz and brand visibility.
Discovery and Communication:
The discovery phase is essential for understanding a client’s vision, preferences, and constraints.
Regular, clear communication ensures alignment and helps overcome challenges like tight budgets or shifting goals.
This episode underscores the art and strategy behind exceptional event planning.
By focusing on attendee emotions, clear objectives, and creative storytelling, event professionals can deliver experiences that resonate deeply.
Emily’s insights remind us that thoughtful details and authentic connections are key to success.
This Show is sponsored by Blue Hive
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