Event Marketer's Toolbox
Join hosts Chris Dunn and Caitlin Carey as they share the tools, tactics, and trends driving success in the event industry.
Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.
From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful.
Engage. Excel. Execute.
Episodes
17 episodes
EMT #17 with Danica Tormohlen - The Future of Trade Shows: Real Trends, Real Data, Real Talk
In this insightful episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with award-winni...
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Season 1
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Episode 17
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52:03
EMT #16 with Neil P. Rogers - How Small Touches Create Big Wins at Trade Shows
In this episode of Event Marketer’s Toolbox, Neil P. Rogers, a marketing and sales expert with over 37 years of experience, shares powerful insights on how small yet ...
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Season 1
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Episode 16
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46:13
EMT #15 with Jim Cermak - Trade Show Wins: What Exhibitors Need to Know
In this episode, we dive deep into how to maximize trade show results with Jim Cermak, founder of Trade Show University. With over 30 years of experience in the trade show industry, Jim shares his insights on everything from goal-se...
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Season 1
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Episode 15
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46:09
EMT #14 with Ed Marsh - Maximizing Event ROI: What Sales Must Do Before, During & After
In this episode of Event Marketer’s Toolbox, Chris Dunn and guest co-host Dana Esposito are joined by B2B growth str...
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Season 1
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Episode 14
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42:05
EMT #13 with Sean Gannet - Planning with Purpose: Using Storytelling to Inspire Action at Events
In this episode of Event Marketer’s Toolbox, Chris Dunn and Caitlin Carey sit down with
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Season 1
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Episode 13
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41:33
EMT #12 with Vanessa O'Connor - Field Marketing That Works: Building Community, Connections & ROI
Why do some events thrive while others struggle to get attendees to show up?In this episode of Event Marketer’s Toolbox, Vanessa O’Connor joins
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Season 1
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Episode 12
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40:49
EMT #11 with Jim Panagas - Beyond the Booth: Creating Meaningful Connections at Trade Shows
Your booth is set up, your team is ready—but is your messaging actually stopping attendees in their tracks?In this episode of Event Marketer’s Toolbox, Jim Panagas<...
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Season 1
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Episode 11
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43:11
EMT #10 with Jon Selig - Why Humor Works: Engaging Attendees & Driving Better Conversations
Most trade show booths look the same—generic pitches, aggressive badge scanning, and forced conversations. But what if humor could change that?In this episode of Event Marketer’s Toolbox,
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Season 1
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Episode 10
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45:18
EMT #9 with Liz Lathan - Beyond One-Off Events: How to Build Impact, Influence, and Lasting Engagement
Turning an event into an engaged, long-term community takes strategy, consistency, and the right approach. In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and...
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Season 1
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Episode 9
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43:32
EMT #8 with Matt Beran - Building a Customer-Centric Event Experience
In this episode of Event Marketer’s Toolbox, Matt Beran, IT service expert and host of Ticket Volume, joins Chris Dunn...
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Season 1
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Episode 8
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42:18
EMT #7 with Adam Centamore - Savor the Experience: Elevating Corporate Events with Culinary Creativity
In this episode of Event Marketer’s Toolbox, Adam Centamore of Eat, Drink, Learn joined Chris Dunn & ...
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Season 1
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Episode 7
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33:01
EMT #6 with Tyson V - Creating AWE-Inspiring Digital Experiences
In the latest episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn explored the transformative role of digi...
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Season 1
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Episode 6
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42:11
EMT #5 with Brendon Hamlin - The Storyteller’s Toolbox: Elevating Events with Video
In this episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn sit down with
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Season 1
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Episode 5
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47:42
EMT #4 with Dana Esposito - From Strategy to Show Floor: Custom Exhibit Insights
In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Caitlin Carey are joined by guest
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Season 1
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Episode 4
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43:07
EMT #3 with Emily Knight - How To Elevate Events with Anticipation, Emotion + Impact
In this episode, hosts Caitlin Carey and Chris Dunn are joined by
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Season 1
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Episode 3
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41:00