The Event Marketer's Toolbox
Each episode, host Chris Dunn teams up with a leading event professional to explore the tools, tactics, and trends that drive real results.
The Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.
From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful.
Engage. Excel. Execute.
Episodes
66 episodes
EMT #66 with Robert Laarhoven - What 40 Years in the Exhibit Industry Can Teach Us About What’s Next
The trade show floor Robert Laarhoven entered in 1984 looks very different from the one event marketers know today.Exhibits were largely divided between traditional cus...
EMT #65 with Dax Callner and Chris Kappes - Building the Future of Event Measurement
Event marketers have believed in the power of face-to-face experiences for decades. But as budgets grow and leadership asks tougher questions about marketing spend, belief alone is no longer enough.In Episode 65 of Event Marketer’s To...
EMT #64 with Kayla Drake - Creative event strategies that drive pipeline, not just attendance
Trade shows remain one of the most effective channels for building relationships and generating pipeline—but a successful event program is about much more than having the biggest booth on the show floor.In this episode of Event Market...
EMT #63 with Alison French - Turning Trade Show Conversations into Sales Opportunities
Trade shows have always been one of the most powerful channels for building pipeline—but success doesn't happen by chance.In this episode of Event Marketer's Toolbox, Chris Dunn
EMT #62 with Al Mercuro and Laura Palker - Building the Next Generation of Event Professionals
The events industry powers experiences, drives economic impact, and employs millions of people worldwide. Yet for decades, many of the careers behind those experiences have remained largely invisible.In this episode of Event Marketer’s T...
EMT #61 with Jessica Sibila - Advocacy, Education & Industry Change
The trade show industry continues to evolve, but one challenge remains at the center of nearly every exhibitor conversation: cost.In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito welcome back Jessica Sibila, Exec...
EMT #60 with Dave Brown - 35 Years in Live Events: Lessons, Systems & Industry Evolution
What keeps someone passionate about live events after 35 years in the industry?In this episode of Event Marketer’s Toolbox,
EMT #59 with Bethany Murphy - Events Are Not Marketing. They’re Business Investments.
In this episode of Event Marketer’s Toolbox, host Chris Dunn sits down with
EMT #58 with Lee Ali - The Most Overlooked ROI Driver in Trade Shows: Your Booth Team
In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with
EMT #57 with John Dubil - When the Medium Becomes the Message in Event Design
In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with John Dubil, Chief Strategy Officer at Ice 9 Productions, for a deep, real conversation about what actually makes live e...
EMT #56 with David T. Stevens - Wellness as a Performance Driver in Events
In this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin sit down with
EMT #55 with Chris Dorn - Inside the Asia-Pacific Exhibit Market
In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with
EMT #54 with Mark Johnson - From Rescue to Reinvention: The Next Chapter of ExhibitorLIVE
In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with
EMT #53 with Stephanie Selesnick - Trade show trends you only see from the floor
Trade shows are evolving — not just in scale, but in structure, sponsorship models, attendee behavior, and global execution.In Episode 53 of Event Marketer’s Toolbox, hosts C...
EMT #52 with Marc LeDuc - How great conferences are built from idea to impact
In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with
EMT #51 with Jordan Walker and Hunter McKinley - How AI and Automation Are Changing Event ROI for Good
Season 2 is officially here — and EMT kicks off 2026 with a deep dive into AI, automation, and what “real ROI” can look like when you capture the conversations happening on the show floor.
EMT #50 with Chris Dunn, Dana Esposito and Brendon Hamlin - Reflecting on a year of big ideas, great guests and real event talk
Episode 50 marks the Season One finale of Event Marketer’s Toolbox. Hosts Chris Dunn, Brendon Hamlin
EMT #49 with Katie Wengenroth - The Art of Strategic Event Planning
In this episode, Chris Dunn and Brendon Hamlin sit down with Katie Wengenroth...
EMT #48 with Chris Dunn and Brendon Hamlin - Built to Be Remembered: Crafting Experiential Moments That Stick
Events are full of powerful moments — but only the teams who capture them intentionally turn those moments into long-term value.In this episode, Chris Dunn sits down with co-host and...
EMT #47 with Bill Watson - Navigating Labor Rules & Union Realities at U.S. Trade Shows
Episode 47 of Event Marketer’s Toolbox is a clear, practical breakdown of what it really takes to exhibit across the U.S. trade show landscape. Guest Bill Watson
EMT #46 with Craig Rapoza - Why shipping containers are changing the future of event design
How IPME Is Redefining Event Design Through Sustainable InnovationIn this episode of Event Marketer’s Toolbox, hosts Chris Dunn and
EMT #45 with Stephen Benedetti - Exhibiting Across Borders: What U.S. Marketers Can Learn from Europe
In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with
EMT #44 with Anders Boulanger - Engage First: Bridging the Attention Gap in Events
On this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with speaker, author, and Engagify CEO,