Event Marketer's Toolbox
Join hosts Chris Dunn and Caitlin Carey as they share the tools, tactics, and trends driving success in the event industry.
Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.
From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful.
Engage. Excel. Execute.
Event Marketer's Toolbox
EMT #5 with Brendon Hamlin - The Storyteller’s Toolbox: Elevating Events with Video
In this episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn sit down with Brendon Hamlin of Hamlin Creative to explore the role of video in event marketing.
Brendon shares insights from his extensive career in film, television, and experiential marketing, emphasizing how storytelling through video can amplify brand experiences beyond the event itself.
Video is More Than Documentation
Many brands treat video as an afterthought, but planning early allows for storytelling that extends the event’s impact rather than just recording what happened.
Capturing the Right Moments Requires Strategy
On-site experiences are fleeting.
A clear plan and shot list ensure that event video captures the essence of brand interactions instead of just footage.
Maximizing Content for Evergreen Use
Event footage isn’t just for a single recap video—it can be repurposed across social media, internal marketing, and future event promotions, making the investment much more valuable.
Smartphone Filming Can Work—If Done Right
While high-end cameras produce the best quality, learning how to properly use a phone for content creation can help brands capture compelling visuals on the fly.
Supporting Local Communities Through Events
Brendon also shares the story of Asheville’s recovery from severe flooding, highlighting how video and storytelling played a role in rallying support for small businesses.
Great event marketing doesn’t just happen in the moment—it lives on through video.
Whether it’s capturing brand activations, customer testimonials, or behind-the-scenes stories, integrating video early in event planning ensures a bigger and longer-lasting impact.
Are you incorporating video into your event marketing strategy?
👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.
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