Event Marketer's Toolbox
Join hosts Chris Dunn and Caitlin Carey as they share the tools, tactics, and trends driving success in the event industry.
Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.
From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful.
Engage. Excel. Execute.
Event Marketer's Toolbox
EMT #8 with Matt Beran - Building a Customer-Centric Event Experience
In this episode of Event Marketer’s Toolbox, Matt Beran, IT service expert and host of Ticket Volume, joins Chris Dunn & Caitlin Carey to break down what separates great events from forgettable ones. With over 23 years in customer service and IT service management, Matt shares his firsthand experience attending and speaking at events worldwide.
The Two Essentials for a Great Event – Content and networking.
Attendees want valuable learning experiences and opportunities to build real connections. But does your event actually facilitate both?
Trade Shows as Team Reunions
With remote work on the rise, events are no longer just about meeting prospects—they’re a rare opportunity for colleagues to connect in person. Are you creating spaces that foster deeper relationships?
How to Design a Booth That Works
Stop overwhelming attendees with too much text and flashy visuals. Your booth should answer one simple question in seconds: "What do you do?"
The Best Networking Doesn’t Happen by Accident
Events can’t just assume networking will happen in the coffee line. Smart planners design intentional opportunities—from industry-specific lunch tables to structured discussions that get people talking.
The Power of Community-Based Marketing
The best events don’t end when the doors close. Building a real community around your event ensures that the conversations (and brand impact) continue all year long.
A successful event isn’t just about putting people in a room—it’s about creating moments that matter.
Whether you’re designing a trade show booth, planning networking opportunities, or thinking about post-event engagement, the key is intentionality.
Matt reminds us that the best events feel purposeful, welcoming, and engaging—because when you build a real community, your brand impact lasts long after the event is over.
👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.
This Show is sponsored by Blue Hive
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