EMT #46 with Craig Rapoza - Why shipping containers are changing the future of event design

How IPME Is Redefining Event Design Through Sustainable Innovation

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Craig Rapoza, President of Built Rite and Co-Founder of IPME, to explore how shipping containers are transforming the way brands build, move, and scale experiential environments.

From high-impact activations for Audi and Volkswagen to the World Cup 2026 and CES, Craig shares how IPME’s modular, container-based structures deliver sustainable design, efficiency, and creative freedom — all while reducing stress, setup time, and environmental impact.

Listeners will learn how modular architecture is helping brands create smarter, greener experiences that move — literally — from one city to the next.

• Design That Moves:
  IPME’s modular container builds act as self-contained environments — transporting, storing, and transforming into immersive brand spaces in minutes. From rooftop decks to LED walls and bars, every build is engineered for mobility and speed.
• The Trojan Horse Advantage:
  Instead of shipping dozens of crates, IPME structures arrive fully integrated — the container is the booth. As Craig puts it, “We’re adults playing with rectangular cubes,” but these cubes save hours of labor and hundreds of forklift moves per setup.
• Sustainability in Their DNA:
  IPME’s “cradle-to-cradle” philosophy means every build is designed to be reused, repurposed, and reimagined. By upcycling existing containers, they dramatically cut down CO₂ emissions and landfill waste while keeping costs stable.
• Faster Builds, Less Stress:
  Whether it’s a 15-minute forklift move or an 82-day concept-to-completion build for Kia Motors at CES, IPME’s hybrid systems allow for remarkable speed without compromising quality or safety.
• Designing for the Future of Events:
  From World Cup 2026 activations to modular tasting rooms in Napa, IPME is pushing creative boundaries — making sustainability not just a buzzword, but a functional design choice.

This episode is a masterclass in how innovation and sustainability intersect in experiential marketing.
Craig shows that being bold in design doesn’t mean being wasteful — it means thinking smarter, moving faster, and building for the future.

Whether you’re designing an exhibit, a pop-up, or an entire tour, this conversation proves one thing: modular thinking is the new mindset for event pros.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

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Chapters

• 0:00 Live from Asheville: Chris & Brendon introduce the Toolbox
• 3:39 Meet Craig Rapoza and IPME’s mission
• 7:54 Transforming containers into brand experiences
• 11:09 Why containers capture attention on the event floor
• 13:39 The “Trojan Horse” advantage: efficiency and mobility
• 19:09 Engineering, safety, and scalability in design
• 25:39 Sustainability: Upcycling containers for greener builds
• 30:39 The cradle-to-cradle philosophy explained
• 35:39 The pandemic shift: mobility meets sustainability
• 39:39 Standing out on the trade show floor
• 45:39 Building for the World Cup and large-scale events
• 50:39 Iconic builds: from Audi to Kia Motors at CES
• 56:39 Speed and innovation: building a 2,600 sq ft home in 82 days
• 59:39 Key takeaways: sustainability, speed, and creativity
• 1:02:49 How to connect with IPME

Transcript

0:00:02

(Chris Dunn)

Hey there and welcome to the Event Marketers Toolbox. I am Chris Dunn. I'm with Blue Hive Exhibits and I am live and in the studio. I feel like we're at the Toolbox news desk here. My friend Brendan, who I met online and like some sort of a scary creeper, I'm like, I'm coming to visit you live and in person. Flew from Boston to Charlotte this morning. 

0:00:27

(Chris Dunn)

wearing my Virginia Tech hat, so I fit in, you know, in the Virginia, North Carolina quadrangle. And here I am. So, Brendan, you've created this little studio. This is not your normal setup, but thank you for making space for me. 

0:00:42

(Brendon Hamlin)

Yeah, happy to have you. 

0:00:42

(Chris Dunn)

Super excited to have you as my co -host, to be here live and in person with you. We've got our friend Craig, who you're going to hear about and all the cool stuff that he does. So Brendan, a little bit about you and what you do. 

0:00:54

(Brendon Hamlin)

Yeah, well, this is Hamlin Creative HQ. So this is where we operate out of. I'm Brendan Hamlin. I run Hamlin Creative, and we're basically a production company that focuses on events and that can be conferences or trade shows or experiential activations, that kind of thing, and creating content in that space. And so we've been doing this for about a dozen years. And it's really a unique space to create content in because it's not like doing a regular commercial or a photo shoot or something. 

0:01:27

(Brendon Hamlin)

It's something that is a little less organized or controlled, and it's a little, can be a little chaotic sometimes, or that makes it fun too, or you go and find those stories and really create the content in those spaces. So happy to have you here. 

0:01:41

(Chris Dunn)

Thank you so much for making the trip down. 

0:01:45

(Speaker 25)

My pleasure. 

0:01:45

(Chris Dunn)

And so it's my pleasure to introduce Craig Raposa. Craig, thanks for being on the Toolbox today with us. 

0:01:53

(Craig Rapoza)

Yeah, thank you for having me. Yeah, we're excited to be here with IPME event structures. We are located in Southern California, Long Beach, California near the port. And we're really happy to be here and talk about shipping containers and how to use them in events. 

0:02:10

(Chris Dunn)

Fantastic. 

0:02:11

(Chris Dunn)

We're going to do a deep dive. 

0:02:13

(Chris Dunn)

This is episode number, I actually don't know. So we're recording this live. Obviously, here we are. Not exactly sure when it's going to drop. So somewhere in the 50, 45 to 50 range on the number. So we've got a lot of shows under our belt. 

0:02:28

(Chris Dunn)

And we've shared a few times in the past using some, some imagery. So Craig's going to actually be showing us a little bit of video as well as some pictures, because I, you know, a picture is worth 1000 words, especially for. visual thinkers who I think are plentiful in the event and trade show forum. Before we do that, we're going to jump into our read. Now, we've got our sponsors up here. So Hamlin Creative is hosting us. 

0:02:57

(Chris Dunn)

But our normal sponsors are Blue Hive Exhibits. That's a company that I work for. It's a 20 -year -old creative agency. We're both East Coast and West Coast based. Honestly, the bulk of our work is primarily in the trade show arena, but we do a lot of permanent install work. We do event work and really look forward to doing more work with Craig and his awesome, really super cool containers. 

0:03:26

(Chris Dunn)

We are about a hundred people strong, so we're bigger than a boutique, but we're smaller than the guys, the real big guys, where you're just kind of a number. And secondarily, uh we are also sponsored by fist bump so fist bump is the group that's actually helping us host this show uh they take a a live show and we turn it into a podcast so this is an opportunity uh for for a company kind of step to the forefront to use uh some thought leadership create content. Brendan, you were talking a lot about content earlier. So these are conversations that started materializing a year ago. with the founder of Fist Bump. 

0:04:08

(Chris Dunn)

And here we are. We're almost a year into this show. We've had some amazing conversations with different people all over the event realm. And it's just been super fun to have these great chats. We learn as much as anyone from them. And then we're able to take that learning and share it with our clients and then take the content. 

0:04:29

(Chris Dunn)

And it's been really both enjoyable as well as beneficial. kind of a special story that we've got here. So Brendan and I actually met online on LinkedIn. And as maybe some of you know, I like my craft beer. So I post sometimes about Blue Hive as a beer club, and we enjoy certain beverages here and there. And I got an image and a connection request from a guy who was at a brewery. 

0:05:00

(Chris Dunn)

There's a picture of him drinking a beer. So in honor of me finally meeting Brendan, we're actually Here we are in Halloween. We're going to do a little celebration. We brought some beverages. Actually, Brandon brought a couple for me. Thank you very much because I've flown in. 

0:05:14

(Chris Dunn)

They don't like to I'll have you bring those. This is one of your favorite beers. You're looking forward to trying it. This is the High Wire Brewery. 

0:05:20

(Speaker 8)

High Wire Brewing. 

0:05:21

(Chris Dunn)

OK, so we're probably going to go there as well. 

0:05:24

(Brendon Hamlin)

I think we will. Yes, we'll definitely go there. 

0:05:25

(Chris Dunn)

So I'll be trying this during the show. Just throwing that out there. If you were watching us, you feel free to drink along, whether it's 9 o 'clock in the morning or 12 o 'clock at night. Doesn't really matter. 

0:05:35

(Speaker 24)

All right. 

0:05:35

(Brendon Hamlin)

What are you going to have? So we are filming this. We are filming this on the last day of October, so it is Halloween, but I love a good Oktoberfest. And so this is a brewery out of Waynesville, which is just outside of Asheville, called Boojum is the name of the brewing company. And this is their Oktoberfest, which is just absolutely delicious. So if you like Oktoberfest, this is a This is a great one if you can get it where you are. 

0:06:07

(Chris Dunn)

But if you can't, you're missing out. So you have kind of a fun story with regards. We gave Craig a heads up. We're like, we might drink a beer. 

0:06:15

(Speaker 23)

And he's like, I got a good story. 

0:06:17

(Craig Rapoza)

So. Yeah, so my son is a professional surfer and sponsored by, it happens to be Firestone, an 805 beer. And so I brought a delicious IPA, a little festive -yellow kind of one I figured I'd bring and enjoy with you guys. 

0:06:35

(Speaker 22)

So Firestone, it's a great brewery and they've got an array of great beers that I've had the privilege to try a lot of. 

0:06:42

(Chris Dunn)

There you go. Fantastic. Well, congratulations to your son for being on the pro surfers tour and having a beverage. 

0:06:49

(Speaker 17)

So we can we can learn and we can have fun all the same time. 

0:06:53

(Speaker 7)

Cheers. 

0:06:53

(Chris Dunn)

Cheers. Halloween, everybody. 

0:06:58

(Speaker 7)

Oh, that is good. 

0:06:59

(Speaker 21)

Awesome. 

0:07:00

(Chris Dunn)

Yeah. All right. So, Brendan, you're going to start us off with some some thoughts and some questions. And Craig will have some images to share as well. Yeah, I think I think the best way to start and this seems to be a cadence with what I'm on the show is really to start at the the outset, the 10 ,000 -foot level. 

0:07:18

(Brendon Hamlin)

What is it? 

0:07:19

(Speaker 14)

Tell us about the process and transforming a shipping container into an experience. 

0:07:27

(Craig Rapoza)

How does that work and how do you do that? Yeah. Typically, it's stimulated from the client. A client has a particular need, a purpose. A lot of times, because we are a container, it might be an outdoor event or a tour. We're very good in the module. 

0:07:45

(Craig Rapoza)

world, but we do do. you know, probably 35%, maybe 40 % of our activations are indoors. It's all about kind of a stout presence and being able to have a footprint that is kind of able to tell the story, have an attribute of experiential aspects, could be video walls that are mounted to our system, which act as great ballast. It could be backlit SCG, it could be games, product and, you know, storylines, that kind of thing. So it usually comes with the client with a need. Depending on that need, they might be extremely well thought. 

0:08:27

(Craig Rapoza)

They might have already a designer that has already thought through what they're kind of looking for. And then we could take that with our design team and then tell them, oh, what we could do are these other things and enhancements or what I might have. Could be thought provoking images of, you know, storytelling of, you know, what they think they would like. could be an email with a bullet point description and then our design team gets on with them and we might share current portfolio images of what it is that we have. So it's kind of an array of things. And then we kind of took that and we created kind of almost plug and play models that you can add on like Legos. 

0:09:07

(Craig Rapoza)

And so, you know, we're just adults playing with these rectangle cubes to build out an experience. We're fantastic in the two -story world. You know, we're great in kind of expanding. We're also great at monetizing parking lots and such too. So it all comes from the need, right? I've got this, I need a sport event with this immersive hospitality check -in to retail walk -up to storytelling to video wall or super simplistic. 

0:09:37

(Craig Rapoza)

I want to have a coffee up, you know, 10 foot thing that a barista could sit in. 

0:09:43

(Chris Dunn)

And I've got other attributes of the builds that we're going to also in. So we're, we're scaled from extremely small to multi city, multi, you know, deviation kind of thing. What is it about a shipping container turned into something else that just gets people excited, right? 

0:10:04

(Craig Rapoza)

I mean, there's just something already baked into this process that's different than building a traditional thing where you have to build it from virgin materials. What is it about a shipping container that draws people in? I think, you know, in the industry, you know, there's a lot of classic utilization of materials and you see it a lot where the container is just a totally different structure that kind of wow, that's different. Some people don't want it to look like a container and I can make it look like a log cabin inside and out. Or they truly want the industrial look with the corrugated metal and aspects of it and some sort of attribute of add -ons, whether it's aluminum storefront or something. But it's the stout presence that you instantaneously get. 

0:10:54

(Craig Rapoza)

You kind of can't miss us, right? We are And depending on how intuitive you are, you know, you've got your classic signs that you might be holding from the ceiling. 

0:11:04

(Chris Dunn)

Well, I put that sign on top of the container and then I picked the container and I put it two stories in the air. And so I now can create a stout presence, pretty simplistic as well. So it's really, I just think it's just so different from what the day -to -day norm and everyone builds really great stuff it's just your eye sees something different and it kind of radiates to you know just goes right to it. Yeah I was going to ask you about kind of the types of companies that choose to utilize your services. Because the crate or the container is what it is. 

0:11:42

(Chris Dunn)

It has a heavy industrial feel to it. But like you were saying, I can make it look like a log cabin. I can make it look like a lot of different things. So it's not just heavy duty equipment or construction companies. brands that kind of lean into that flavor, right? It can really be anything across the board, including like super high end and very refined products. 

0:12:09

(Chris Dunn)

Yeah, you know, we have all walks of life that are coming to us again, and then most natural where people might think, oh, it's very industrial. So, you know, I think we worked a project with you guys for Sikaflex, you know, could be an industrial construction company, but then we get a lot of automotive for some reason. Automotive seems to really like containers and my might do is just, you know, Share some examples that might kind of give you a little aspect of, you know, what, you know, we kind of offer and what's out there. And if I maybe go from the current slide. So, Here is a container that we use, and we just morphed it into drop -down walls. And this is Audi using it for the unveiling of their new EV. 

0:13:03

(Chris Dunn)

And they wanted influencers, magazines from around the world. They flew in to test drive on an airport that they rented. And this act as hospitality. 

0:13:15

(Craig Rapoza)

It act as the check -in for handing out helmets, the waiver. 

0:13:19

(Chris Dunn)

the social aspect afterwards, the shade, you know, all that. And so you can see Audi's using this as a as an option. Great. Hey, Craig, before you 

0:13:30

(Craig Rapoza)

too much further, so a lot of folks will end up consuming this show as a podcast and won't necessarily be able to see what we've got here. So just real brief description, what we're looking at here, this is a, I think probably a 20 foot container and all the sides basically ripped off and there's a double deck. How much would you kind of describe that in your terms? Yes, you're exactly right. It is a 20 -foot container and it has a second story on top. It's another 20 -foot roof deck with stairs. 

0:14:02

(Craig Rapoza)

The 20 -foot container expands its footprint into 24 feet wide because we take both 20 -foot walls and then we drop them down and then the front will pop up as an awning and kind of give you an aspect for bar. We have the furniture that rides in the in the container. So when you're get on site, you open it up and start displaying out what you need onto the decks. It has retractable awnings, sunsetter style on both sides. So it acts for additional shade and then we have some umbrellas that we put up top. I also have another version of the 20 foot second story that is built in container roof and we call it a shade tainer. 

0:14:44

(Craig Rapoza)

So we have both models without the shade built in or with shade built in. So that's Audi. 

0:14:51

(Chris Dunn)

And then we kit it out with wood accents, TVs, a little bit AV, a custom bar. We have a SCG attached to the front with branding. The actual awnings are branded. Every, you know, wayfinding sign attached to the system is also branded, you know, and yeah, it's got a lot of great features. You know, we were talking earlier and you used kind of a descriptor that I thought was really cool, kind of the Trojan horse idea, right? So when we ship in a trade show, 

0:15:24

(Chris Dunn)

exhibit, we've got crates and crates and crates, and each crate has a bunch of stuff in it, right? What you've got is you've got one giant crate and all your stuff primarily is fitting within that. So from a transportation standpoint, it's pretty simplistic, right? 

0:15:38

(Craig Rapoza)

Obviously that crate or container is pretty sizable. It goes onto a flatbed truck or something that needs to be creamed off or taken off with a big fork. But all your stuff is inside there, right? when you've got these traveling shows, it probably makes it quite easy to go from city to city and not worry about losing the smaller ancillary pieces. Yeah, you're absolutely correct. It's a prefab system. 

0:16:05

(Craig Rapoza)

And again, the container acts as the supported box truck. So the trade show booth itself is supporting the add -ons that kind of enhance the show. And the beauty of that also is in drainage terms and the amount of forklift moves to bring additional crates, that doesn't exist. It goes away. And then we are 15 minute move. So one single truck will house 220 foot, you know, the container, the roof deck and the stair. 

0:16:37

(Craig Rapoza)

So in 15 minutes, we drop the ground floor. And in 15 more minutes, we do the second story. And then we build the stair and it takes about 45. then the walls will drop down and then we start kitting it out. So we're really, really efficient. We use two laborers to do this. 

0:16:54

(Craig Rapoza)

So the amount of efficiencies are just everywhere. And the immense kind of stress reliever that you have based on build is also just an added advantage. Yeah. And then, you know, as I scroll through how we were talking indoors versus outdoors, here's activation. They're using this, we call this, we call this particular one a retail walk up in its premise, but it's also bar, as you can see and then that same second story being reused up top. 

0:17:35

(Craig Rapoza)

And so we have a two -story, 20 -foot system. Stairs now are off the backside versus off the side. So we have this intuitive design to incorporate stairs in different ways and not have to do any additional hard fab. 

0:17:52

(Chris Dunn)

But you get your brand immersiveness. You get the outlier area where you're having most of your stuff. But we are a mainstay, a backdrop or an option. of activation that supports the rest of the system. 

0:18:08

(Craig Rapoza)

Yeah. And for those folks who can't see it, all of the second story stuff where people are up on top, obviously have OSHA regulated railings and all that stuff, right? The safety is baked into this thing. So it's not like you guys have people walking around on a roof that could just step right off. 

0:18:26

(Speaker 20)

Everything is fully designed and taken care of to keep your guests happy and safe. 

0:18:32

(Craig Rapoza)

And to build off that, all of our designs are structurally engineered to all 50 states and we'll give wet stamps associated to those. So every show, right, you need your packet and all that stuff. This is all structurally engineered to be a multi -story system. And so we have, we follow all the rules, regulations, all that good stuff. Awesome. You know, as I kind of scroll through a little bit, we've got a simplistic designs right again automotive. 

0:19:03

(Craig Rapoza)

This is South by Southwest. So I've got the new Volkswagen bus that they're unveiling all these people that are in the foreground, which, you know, are proud of. are majority are magazines and promoters of vehicles, and they're doing ride and drive. So within the system, we created a podcast booth right on the right side with aluminum storefront. The rest of the system, and that's about eight or five, six feet of glass, then the rest of the wall is all open air. We do have three 85 -inch TVs on the back wall turned 90, all communicating and they're scheduling kind of the rides. 

0:19:47

(Chris Dunn)

And then in its most simplistic form, we just take another classic container or shipping container. We put it on top for scoutness, viewability, all that, and then it's branded. So the nice thing is being able to have visibility elsewhere, and it's a 15 minute move with one forklift. Doesn't require riggers, all that. So, you know, again, some advantages there. Craig, when you're, this is kind of a little bit in the weeds, but kind of hit me. 

0:20:16

(Chris Dunn)

So you're doing South by Southwest. This is a, this is a, obviously a large event. It's in Austin. 

0:20:22

(Craig Rapoza)

it's not a trade show. There are no fork trucks necessarily that are in this section of the city. Again, you're in front of a building here on a typical street or a city block. For that fork truck piece, are you guys bringing that yourself or do you hire it locally? How do some of those pieces work where you've got to lift something sizable and heavy up to the next level? Yeah, we are specialists in heavy equipment moving. 

0:20:54

(Craig Rapoza)

You know, it's kind of our DNA, obviously having large containers. We schedule and have contracts with United, Reynolds or Hertz or any of the heavy equipment companies around the country. And so we just order right out of market and have it show up. And then I will fly in a forklift operator, he's certified, and he's also the labor to help build. And we're layered in that sense, like we can give you as much staff to help or I will give you the forklift operator, he can act as a foreman and help with the teams that might have other builds. on site and he could just kind of help instruct as to how things are coming together and also be a hand helping. 

0:21:41

(Craig Rapoza)

So, but we are experts and also it's very not that often, but we do have to use crane. We've come from the commercial building world. It's a hundred percent crane in that world. And so we're also experts in if we did ever need to use crane, but 90 % of the event spaces, we don't have to. Gotcha. And as we were talking, you know, from kind of simplistic stuff to grander things. 

0:22:10

(Craig Rapoza)

You know, I did with CES ID seven. This is. a project that we did for Volkswagen. They actually, the inner cube is classic event build structure. There's a turntable in there. There's a surround LED walls communicating about the new ID7 and we flanked it with able to host parties, have a bigger event prior holding area while people might have to cycle through and out. So we created a nice deck system, it's elevated, two outflanking 20 -foot ground floor, second story stair systems, pretty classic. 

0:22:53

(Craig Rapoza)

You can see the popularity of those. And we created a much grander space. So we can scale it. One of the other things that I want to show is, Again, in its most simplistic, out on a shopping mall, we can do these stores. But when we were talking about making it look like not a container, so here we can clad the system. 

0:23:20

(Craig Rapoza)

So we have an intuitive way in which we can hang materials on the side of the container, and this was made to look like a cinema. We used two 20 -foot containers side by side and created a movie theater. This was for LG, their flat TV that they hung on the wall. We also Dolby Surround Sound and Stranger Things season two. So, you know, when you asked about brands, you know, that's just another diverse side of what brands might want to use. It's kind of a problem based purpose that they needed, right? 

0:23:58

(Craig Rapoza)

A means of being able to bring systems into places that they need to do a build real fast. This is sitting in New York City out in front of one of the big stadiums, Erisa Stadium. God, they play basketball and hockey. Madison Square Garden. 

0:24:19

(Chris Dunn)

So we were able to set this up, you know, in a day and a half and have a movie theater interior, what it would look like. We have a 360 -degree imaging. The room kind of gets filled up with images, and they're really highlighting the mainstay of an LG TV, and then they can go into the speaker system, and then they can go into the Stranger Things Season 2. It's a whole immersive experiential experience that's a lot of video and a lot of people taking photos for Instagram and that kind of thing to help the brands get their message out. Yeah, so maybe I stopped sharing. there. 

0:25:00

(Chris Dunn)

Yeah, that was some amazing imagery. So if you're listening to this as a podcast, you're going to want to go back and find it on LinkedIn or on YouTube, because the images certainly help tie everything together. That was really cool. I want to kind of jump off that point and talk a little bit about sustainability. I know you touched on it. We actually, I think three or four weeks ago, we had a sustainability expert that's, he was more on the trade show, typical trade show game side. 

0:25:33

(Chris Dunn)

But this is obviously very related and across our lives in general, sustainability. is a big thing. We see these storms that are stronger and stronger every year. Every summer is the hottest summer ever. 

0:25:48

(Craig Rapoza)

It's like what we've done to the earth is undeniably a problem. But we got to keep going. We got to keep doing business and whatnot. But we can make it better. We can improve upon what we've done. So tell us a little bit about some of the sustainability, whether it's an initiative or if it's literally just kind of baked into the DNA of how the container approach kind of works and why it is more sustainable than many other ways. 

0:26:16

(Craig Rapoza)

Yeah, for IPME, it's part of our DNA. We pretty much were found using the container in the secondary market for the purpose of green structures. We came, come from the architectural side of things initially. So we built with commercial building requests and we built, you know, Container Park in Las Vegas. It's a two acre, three story system containers done by the late Tony Hsieh. He wanted to utilize the container because it's a sustainable practices they found us because that's what we do. 

0:26:51

(Craig Rapoza)

And so we've got some great portfolio. associated to it. So we kind of started in the commercial building wanting to do the green lead and being able to kind of use the box in that mainstay. It then rolls into events when we entered into that market that the approach seemed to be a build and burn approach, right? The amount of materials you use and then you see the end of the show and like the amount of debris that was left over and then kind of build it all over again wasn't the most efficient way. 

0:27:27

(Speaker 19)

And I know that the industry's improved since what I'm talking about now. 

0:27:31

(Speaker 13)

There's a lot of practices that have been built in. 

0:27:34

(Craig Rapoza)

But, you know, we started back in 2012 and it wasn't necessarily a front of mind style where it kind of It is on our side. So we reuse, repurpose, rethink the approach to events by utilizing our rectangle boxes that we built out structurally. And so I can repurpose them over and over again. I also have maybe a couple of slides I can share a little on. Let's see. There it is. 

0:28:12

(Craig Rapoza)

So, you know, it all kind of starts with a classic square rectangle. And then we will come up with the concept or the design of what we would think and what is popular to use in events. I just so happen to be showcasing what we talked about with Audi earlier, with the drop down walls and the second story roof structure. And so we have an initial build where we use CO2, we use hot work and metal. We make an asset, but then that asset gets reused and repurposed time and time again. We strip it down with, you know, all the material. 

0:28:50

(Craig Rapoza)

we reuse everything that you see in a system. We just have to put new paint on it. The only thing that gets usually thrown out or changed is the floor, and we've got ways to approach that. But you can see we used it for Audi, and then we used it for Visit City of Anaheim in downtown Disney. They had an activation, and we've used this structure more times over and over. But when we start really diving into sustainability, it really everyone wants to know co2 and the impact. 

0:29:25

(Craig Rapoza)

We've done calculations with classic two story 20 by 20 booth. And the moves are pretty excessive from the time in which classic build is done in a warehouse, all those crates get loaded into 18 -wheeler, 18 -wheeler to show, show delivered to site, back of house, back from back of house to repackage it up, back to the loading dock, onto the truck, truck back to the warehouse. because we are the box truck, the Trojan horse, the, you know, easy forklift moves. We're like 12 forklift moves versus approximately 180 to get that same stoutness. 

0:30:05

(Brendon Hamlin)

So as we do the metric ton calculation on classic forklifts and our metric ton is fraction based because we're only 12 forklift moves versus could be, you know, 180. So, you know, we like to brag and tout about that just because, you know, it is part of our DNA. 

0:30:24

(Chris Dunn)

And we feel pretty proud about if people were to rethink the approach, there is a better or a viable way to do it and it not cost more money. So that's kind of, you know, what we're sharing here is, and it's not, you know, for everyone, but it's just it's kind of a comes with the rental or the purchase. You get this DNA, this attribute of sustainability that's already baked in. I love this, this templatized idea. 

0:30:57

(Craig Rapoza)

Like it's, it's because you can come to you and say, Hey, we have this, this, we have this this plan, but where, you know, could we pull some of your elements in that might reduce our footprint a little bit by something that maybe you already have in stock, right? 

0:31:14

(Chris Dunn)

So that's a that's a so like, you could see maybe instead of building everything up from the ground, right up, right, part of it is going to be this modular piece that you already have in stock, right? 

0:31:27

(Craig Rapoza)

Yeah, you know, in certain companies might have, you know, a department or a division that has a bit of an aspect of a requirement. And so it's pretty easy to sit there and go, oh, I've got a solution for the need here. And again, like for what we offer and our footprint and all that, it does a really great job in fitting that need, if that truly is the need. Sustainability sometimes can cost more and it sometimes might drive the decision away from doing something. Where again with us, it's kind of baked in and we've got pricing models that are very adaptable or acceptable. Yeah. 

0:32:11

(Craig Rapoza)

Craig, just looking at our notes here, the idea of the cradle -to -cradle philosophy, what does that mean? 

0:32:18

(Speaker 18)

Cradle philosophy is it really comes from where everything is manufactured right so the start of manufacturing something and the CO2 and it's also the ecosystem of the cycle is this system being reused repurposed and then the impact of 

0:32:40

(Craig Rapoza)

landfill. And so cradle cradle really is measuring CO2 say to build the container. Well the nice thing about our model is the container was built for a purpose to ship goods around the world. So our CO2 impact doesn't start there. Our CO2 impact we get an upcycled system. So I take a container that's already been used to ship goods to the U . 

0:33:05

(Craig Rapoza)

S. 

0:33:05

(Chris Dunn)

and then it's in our system. Our CO2 calculation doesn't start until I actually get the system and then I do a cut into the system. And I do that initial build. And then 2016, I'm still using the identical asset that I created CO2 impact in 2016. 

0:33:23

(Brendon Hamlin)

And I no longer am creating a CO2 impact to build it. 

0:33:27

(Craig Rapoza)

Yeah, so, and then landfill impact we again don't throw pretty much anything away we reuse repurpose. So we are probably one of the more minimalistic on the landfill impacts as well. several years ago, we created some content around a pop up coffee cafe that traveled around to several cities and around the country. And I can imagine that to build and it was a shipping container with a with an upstairs cafe with an upstairs, you know, veranda for for seating and then things all out and around it. I can imagine that the impact CO2 impact to create that with, you know, virgin materials would have been astronomical as compared to this container, which traveled from, you know, to these four cities and recreated the experience in each of those cities was, like you're saying, like minimal after that initial impact. So it's a really, I think once you start to look at it, you really see the opportunity to be much more sustainable without a lot of effort. 

0:34:35

(Craig Rapoza)

I mean, because you've already incurred the expense on that CO2 output, right? Correct. Yeah. I mean, you bring up another interesting point too. With the pandemic got really funky, right? People couldn't fly and no one's traveling. 

0:34:53

(Craig Rapoza)

And so, the industry had an epiphany or a thought of like, wait a minute, Are all these auto shows still pertinent or do I need to give another experience associated to the clientele, the customer? And so Electrify Expo kind of exists or some other means to kind of activate. And so the premise kind of from that too was all of everyone flying into say Chicago for auto show, the amount of flights, the amount of hotels, the amount of car rentals and all that during that one show, it just, it goes pretty high where with Electrify Expo, the carnival comes to you, right? Like the event comes to you. So you are really fraction based on CO2 with with some of the minimalistic on the trucking and the setup, and then the tens of thousands are kind of coming for an experience, they get an impression, they leave, they take photos, you know. And I'll just use Auto Show. 

0:35:55

(Craig Rapoza)

The Auto Show is kind of for the privilege of you're in the industry, or you just are super passionate. 

0:36:01

(Chris Dunn)

It's not for the common person to do a purchase. 

0:36:04

(Speaker 17)

I'm Kia Motors, and I get to now go to an Electrify Expo and go, wow, that Kia car is actually way better than I was anticipating. 

0:36:13

(Speaker 16)

I'm impressed. 

0:36:15

(Chris Dunn)

And so it leaves an impression. And it's nice for all of us, right? It's giving other lanes for us to kind of all hopefully supply attributes of cool experiences and immersive action and all that stuff. So the re -approach just in the industry of I think, has really evolved in kind of how they activate and it's been fun. And fun is important. 

0:36:39

(Chris Dunn)

Yes. Absolutely. So I'm thinking about most, probably most of the brands, certainly a lot of the examples that you've given are kind of traditional B2C kind of stuff, right? Like it's consumer -based brand, Volkswagen or Kia or Ferrari or Audi, I think it was rather. I've actually seen a couple of your projects on the trade show floor for more to B2B type of brands. And it works equally as well for that. 

0:37:09

(Chris Dunn)

And to your point, in a sea of what has become sameness. So we talk about reusability and modularity. What that has meant on the trade show floor primarily is the use of a lot of these, you know, metrics, frame, metal frame systems, B -matrix, Alluvision, Nexus, whatever they may be. Once the B -matrix patent expired, everybody kind of copied them. It's a great system. You can do an awful lot of stuff with it. 

0:37:36

(Chris Dunn)

We own a ton of it. But there's limitations to what you can do with that system. So a lot of the exhibits have ended up looking kind of the same. If you're building with flat aluminum frames and all you're doing is changing the skins and rebranding, until you bring in those different accessory pieces that make the architecture more interesting or use it in a different way, everything kind of starts looking somewhat the same. And then there's your stuff, which looks so very different. and naturally just stands out, and yet it's equally as sustainable and maybe even more so, even though, to your point, I think you used the word sturdy, a sturdy presence or stout presence. 

0:38:22

(Chris Dunn)

Not flimsy, the opposite of flimsy. Specifically, there was, it was, I think, an RSA show, security show a couple years ago, and there was a brand there, and they had a double stack unit, and they had a beer garden out front. And the architecture itself was nothing all that tricked out. But it was just cool as shit. 

0:38:47

(Craig Rapoza)

It was the place, it was just really cool. To your point, it's like, what about the container? It's just so freaking cool. And it was just very different. And it was kind of this industrial chic flavor to it. And they really kind of did a really nice job leaning into that and then fitting out the rest of the space with the beer garden and the gathering space. 

0:39:07

(Craig Rapoza)

And yeah, it was just really well done. And because you don't see it that often, it stands out that much more. Yeah, we we kind of are really starting to try to push the boundaries to associated with the container. So we really like like a hybrid model. The container itself may exist. And then there's the outlier add on a classic. 

0:39:29

(Craig Rapoza)

you know, materials and or using the container to maybe create a barrel vault or a defined space and the ballast that you're connecting to creating some aspect of an awning and then a wall that might define and you've got displays going and such. So, you know, we really are kind of in that lane heavy. We're in that lane when right now we're pushing pretty hard on World Cup 2026. And so the requirement isn't just food and beverage or hospitality or LED wall or it's shade, right? So shade, I mean, you're going to be out there for hours, so you better have some shade. So our designs, our models, our new things that we've been pitching have courtyards of shade and it's attached to the container and you might have your classroom 

0:40:20

(Craig Rapoza)

truss with your classic ballast out there, but you don't need in triplicate, you know? 

0:40:26

(Brendon Hamlin)

Also in building LED walls, two -story, three -story, we've done a lot of LED walls using the container. So I can have the mounting system already incorporated, whether I'm using Unistrut or Schedule 40 pipe and I do the standoffs. So in 15 minutes, like I said, ground floor goes in second story 15 well the trust systems built so instead of having classic trust building and you're doing that and double the labor with your led wall now going on to trust you are building within 30 minutes you're starting to build the led wall and then we're great for cable management too so we've got hybrid kind of thing going with LED, us acting as ballast, shade, all that stuff can also be incorporated within the container as the Trojan horse for the material, box truck, undo it. 

0:41:17

(Craig Rapoza)

So when we go World Cup, we're only going to have however many hours to set up. to sit there and exert energy to build trust and set up and then take that down and take the trust down. We've we cut the labor in half and then it's all going into the immediate container and then that gets picked up onto a lift and it's out of there. 

0:41:35

(Chris Dunn)

So or we could tuck it into a corner or, you know, kind of thing. So, yeah, we are really kind of enjoying kind of exercising newer concepts and just for not just the system I have maybe a few more photos. I was wondering, does it open up opportunities that maybe didn't exist before to get into a space quicker? Because you can do it quicker, you can do more, or you can build things that couldn't really be built because it would take too long. Maybe some of these examples you can share, talk to that a little bit too. Yeah, I'm not, this example is for Mattel, they did a podcast booth with Gary V up here, but you can start to see the other outlying support systems that are kind of being incorporated in this space, and then also Classic, right? 

0:42:30

(Craig Rapoza)

Stoutness, impression, pretty straightforward, painted black, a little bit of letters, a little bit of interior desk and bar, but then the grand classic hanging sign, the huge LED wall that's hanging here, unveiling of car. So we're kind of helping hybrid this out, define space, that kind of thing. When you're on the show floor, I think you mentioned this earlier, and I only know enough to be dangerous, but when you bring, we think about bringing any kind of goods onto the traditional trade show floor, and we are all aware of, you know, dredge is a monster, right? They're charging more and more and more for every pound that you send to the trade show floor. You guys are coming in a different door, let's just say, and you're, the regulations with which you work in are different. So you're not paying, I don't know what a container weighs, but it probably weighs several tons, if not more, right? 

0:43:34

(Craig Rapoza)

But you're not paying per pound like we are with a traditional crate. Tell us a little bit about how that works and how something so heavy can actually be so cost efficient to bring onto the show floor. Yeah, and it's case by case, show by show. 

0:43:48

(Speaker 15)

The show services, A lot of times we'll want to go, you know, the per hundred weight kind of thing because our movements are super fast and we literally drive the truck onto the floor. 

0:44:02

(Craig Rapoza)

It's a 15 minute move, heavy forklift. So it's typically kind of a handling and spotting fee, kind of like a car. And then we have historical billing. So there might be pushback. We can say, hey, look at this show, Freeman or this show, GES. Here's some examples of what and then we can kind of have a discussion at that point to sit there and negotiate the freight, the dredge and all that good stuff. 

0:44:29

(Craig Rapoza)

And when you are out in the field, it doesn't exist. Right. I rent you a forklift when we go and we move really fast. So you get your efficiencies there without that drage fee. On the show floors, we have historical billing that we help work the price point for the team. And I wanted to go back to, you know, B to C, we are pretty much B2B. 

0:45:01

(Craig Rapoza)

We work a lot. 90 % of our stuff is with production houses and agencies. So all those projects that I'm showing that we did and I'm very proud of an Audi. Well, there's a production house in front of or an agency in front of their client. Our model is your sales team becomes our sales team. We're not a huge company. 

0:45:20

(Craig Rapoza)

Your Rolodex is, you know, extensive. You've got all these great relationships. We want to just participate and be kind of a Swiss Army knife in your toolbox. You know, the kit that helps perform designs and delivers a great product, stress -free, with high quality, you know, and we're pretty proud of our relationships, like our relationship, you and I, Chris, you know, from the years and doing stuff. So I just want to make sure, you know, we communicate, we don't market in that lane. We are heavy with the EDPA, Exhibitor Live, EMS, Biz Bash, all those where, and we sponsor pretty heavily because we 

0:46:05

(Craig Rapoza)

pretty passionate about our relationships that we currently have and trying to build even more in the production house and agency world. So you're not so much like a white label like people are presenting you guys as themselves because obviously your skill set is very particular. So it's helpful to say this is our partner IPME. That said, if a brand comes directly to you, turning them away or say, just, you know, bring your, your agency kind of needs to be the one who walks you in the door. Um, not necessarily, uh, we've had lush labs for a number of years. They do a tour based deal. 

0:46:42

(Craig Rapoza)

It's very holiday kind of choreographed and all that. So we're about seven and a half percent, uh, end user. it's very rare usually the brand wants the agency that they've been working with and they understand the color tones they understand the logo they understand to bring somebody in that is a one -off flair that they're going to do something with it's a lot of cumbersomeness and and the The marketer within the brand could have a really big black eye if it's not done to the level So that's why you know, you've got a hundred people in your company because you've built these relationships your brands totally trust They know what they're gonna get and all that. So, you know, we just are happy to fit in that pocket, you know, all right, right What what is um, what is like a tour look like for you guys? So You talk about you know world cup And I know that, I mean, so I'm a Boston guy, I know that Gillette is one of the major locations for that. So there's opportunities there. 

0:47:47

(Craig Rapoza)

When you are working with a brand, are you looking at a roadshow ultimately that's maybe going to hit a number of the different locations? Or maybe that's just a bad example, but obviously you've got other roadshow scenarios. You create an activation, it's in LA, and then it's in San Francisco, and then it's going to Vegas, and then you're branching out. You're in Denver, you're in Salt Lake, or whatever you're moving across. That's something that you guys do as well, and you have the bandwidth and or the relationships that facilitate all of those logistics, the moves, the people, the permitting, and all that kind of stuff. What does that side of your business look like? 

0:48:28

(Craig Rapoza)

Because that's no small thing that you just kind of, you know, shluff off and say, well, I'm just going to worry about the big box here, and we'll just show up and put it somewhere. Yeah, you know, again, we're kind of experts in the world of logistics in the in our world of containers. We have inventory and or partners throughout the United States that if I need to house containers. in between shows or in between soccer venues. I could take it off site. I already have the site that already has the big forklift and stock, you know, stack them and then come back and grab them again. 

0:49:04

(Craig Rapoza)

But right now we've been solicited. We've got some things in the works. It'll be multiple containers in multiple markets that are emulations because games are going simultaneously. We even have stuff for Mexico City. And so we've got the ability to perform and all that. Because everyone's in the same pickle, right? 

0:49:25

(Chris Dunn)

Like every production house agency would have you needs to perform identical duplications or some iteration, you know, thereof within markets that have games kind of going with overlap. There are some that work well, where, you know, I might go from Boston to New York, and maybe I'm back again, and I'm just driving some trucks and staging and late nights and all that. 

0:49:52

(Craig Rapoza)

But yeah, we're really good at all that stuff. We have a fleet of inventory now. And pending, maybe I, I don't know, do I share the video a little bit? You know, we've got, let's show this. 

0:50:10

(Speaker 8)

All different shapes, sizes. 

0:50:25

(Speaker 14)

And I'll stop. 

0:50:27

(Craig Rapoza)

Yeah, we lost your audio a little bit there with the overlap, but yeah, that's great. Good stuff for sure. Yeah. Yeah. So for, for us, you know, we've got inventory and I can emulate and duplicate and build pretty quick. I think one of the things you had asked too was, you know, other advantages because I have the assets in stock, I turned and delivered for an, L . 

0:50:57

(Brendon Hamlin)

A. Lakers event in six hours because they needed it. Six hours? 

0:51:04

(Chris Dunn)

What? 

0:51:04

(Craig Rapoza)

The rest of us. Yeah, it's just, you know, we said as is condition, it just so happens to be painted blue and I'll give you some walk -up bar kind of stuff. But yeah, so, you know, we sometimes get an okay lead time. And then sometimes it's real quick. That's a really silly one, but completely ridiculous. Yeah, absolutely ridiculous, but we were able to perform. 

0:51:33

(Craig Rapoza)

So that's sort of, that's sort of on the extreme in terms of like delivering on a, on a timeline that maybe is, is extreme. Uh, but what are some examples maybe of some out of the box, out of the box thinking or, or things that maybe somebody might not think of would be a, you know, the shipping container would be the basis for that kind of an activation. I don't know, I'm kind of putting you on the spot, but are there some ideas that, you know, really were different and exciting that you guys have done? Yeah, we, you know, we get a lot of different asks Let me share this one. So we had a winery and we built a tasting room, but then we also built kind of an event space for this winery. 

0:52:26

(Craig Rapoza)

This is called Feast It Forward. It exists up in Napa, right next to an area called the Oxbow, which is a concert hall. And the wall kind of butts right up against the concert hall. has its own little stage and so we kind of monetize you create this parking area and you know it's got tasting rooms and some other stuff so it's in a classic downtown area and then you pop into this zone and it just turns into a very memorable kind of kind of you know, experience. The other stuff, we've built structures because we're a modular building company. So, we built this particular structure, which is, you know, for viewers, it was for CES 2024 Kia Motors. 

0:53:22

(Craig Rapoza)

They wanted a, this is a 2600 square foot looking house. What they're trying to do is communicate that the car, the EV, nine, not only gets charged from the house, but it will charge the home if you lose power for three days. And so the build is got lights pulsing inside, outside, it has a 25 -foot waterfall in the front. It has an infinity pool, pergola upstairs, living room upstairs, meeting, working kitchen, and then a simulation room inside the structure on a turntable and the three walls, and you're driving through the city. Everyone, and Chris, when I showed you this earlier, you're like, where's the container? 

0:54:07

(Craig Rapoza)

And it's a good question. It's actually not a container at all. We built it as a modular structure because we're also a certified modular building company. So we made it container -esque and built some oversized systems. So each cube is 12 foot wide. So you can see on the second story, it's two 12 foot wide but together. 

0:54:30

(Craig Rapoza)

And then the top story is 40 feet long, and it is 12 foot tall. The ground floor is 13 half feet tall. There are 11 oversized trucks that bring the system in. And we're cantilevered out. It was a really special structure that we built. We're very, very proud. 

0:54:49

(Chris Dunn)

It got the Platinum Muse Design Award. 

0:54:52

(Speaker 13)

And then it also, we're the acknowledged for Fab 50 award as well. 

0:54:58

(Craig Rapoza)

So it has slate on the exterior, which is real slate. It has black lamb on the second story, real hardwood floor through the whole system. 

0:55:07

(Chris Dunn)

Again, working kitchen. 

0:55:10

(Speaker 10)

It has four mini split systems, so it's in a zone based. 

0:55:16

(Speaker 12)

and the design was designed around sustainability that they want to reuse repurpose it actually breaks into four different model types so you could take just your entryway only and leave the waterfall section home you could just take the ground floor only leave second story home you could take second story and bring that down and activate that that they 

0:55:40

(Craig Rapoza)

looking at doing Electrify Expo with the second story. Ground floor is currently being used six months now at the Forum in LA for concerts and all that. They just bought out the rights for the Amway Stadium in, I think, Tampa, and it's now the Kia Stadium. So the ground floor is probably going to get transported and built in Tampa. in 2026. So these are some things we've done that you wouldn't think a container would do with the experiential or the architectural attributes associated to. 

0:56:18

(Craig Rapoza)

And that was really, you know, one of our most proud structures we've ever built. That's a pretty good feather in your cap for sure. Yeah. Yeah. 

0:56:26

(Chris Dunn)

Pretty impressive. 

0:56:27

(Craig Rapoza)

Crazy story about that one. We got the PO in October. We had 82 days to lights on, which was January 8th to literally from the design to build to install. Uh, we had from December 26th. I, um, drove out from my house at 3 .00 AM right after Christmas and worked, uh, around the clock practically, uh, until the eighth lights on. four day show. 

0:56:55

(Chris Dunn)

And then we had two and a half days to take it all down and store it in a special yard and shrink wrap and all that. So the crazy part is that structure, the efficiency and how we built it and the, you know, amount of labor we had to use as well to take it down was so much faster, obviously. But we had no choice because I think I can't remember which show is coming in directly thereafter. And they're like, everyone's got to get out of here. Yeah, that's that's That's pretty amazing. Yeah, the cranes that we had for that one, the amount of trucks that we had, but we were very accustomed to that, right? 

0:57:32

(Chris Dunn)

When you work in the modular building world, we built the school 32 shipping containers we delivered 16 containers first day 16 containers second day all stacked with the crane so in two days we had the whole structure kind of built in place. 

0:57:48

(Craig Rapoza)

It was a hybrid. So I had other subcontractors going out and getting out other attributes. But what would have taken usually a year and a half to build, we built it in seven months because we use the hybrid style and the delivery of the containers. We had trucks staged and, you know, we're pretty accustomed to thinking creatively to, you know, fix or fit a problem, you know. You know, I could talk for, I think, a couple more hours because I've got a lot of questions, but we are almost at one hour. So here on the toolbox, we try to keep it in snackable bites, as it were. 

0:58:26

(Craig Rapoza)

We're going to have to have you come back again, Craig, because I've got too many other questions. But as we wrap up, just want to kind of kick it back over to you. You talked about a whole lot of things. If there is a brand or an agency or a group out there that is interested in using you, Um, or for anybody just in general marketers and event people that were, you know, that we are talking to here. Do you have a couple of, uh, kind of key things that you might want to leave with them takeaway or like, Hey, if you're going to do this, make sure that you, that right there. Yeah, I think, you know, when you think sustainability, I obviously touch that pretty well. 

0:59:06

(Craig Rapoza)

But if there's a plug and play that someone needs in that lane, we're great. Labor and the creative aspects of I might have a quick turnaround time or I need to do a tour and all that, you know, I just want to kind of do an exclamation point on. We're great at doing that. The nice thing, too, is the stress levels associated to builds are fraction based in comparison. with having to manage a lot of people. So we can alleviate a lot of pressure on that. 

0:59:37

(Chris Dunn)

And then thinking creatively, I think as far as ballast and shade and LED walls, I know you know, Brendan, you were asking, you know, what lanes did you all of a sudden kind of come into that you didn't think you were going to get into? 

0:59:52

(Speaker 12)

Well, that was one of them where, you know, being an audiovisual attribute of functionality or kind of being ballast associated to additional build out. 

1:00:05

(Craig Rapoza)

So I think in thinking creatively where how we enhance classic show builds, in addition, we incorporate and we just make it kind of a fun environment. You know, one of the events we did, Avocados of Mexico, they did that very, very well. We are the food and beverage, but then they have so much other message boarding that they need to get out that we are just this great mainstay and then they are building aspects onto it. So I think that's one of the great takeaways. And then we have inventory. We're quick turnaround times. 

1:00:38

(Craig Rapoza)

I have designers. 

1:00:41

(Speaker 11)

Structurally engineered. 

1:00:42

(Speaker 10)

So, you know, just some of those key points we talked about earlier, just want to make sure you know we can really make building an event out and immersive activation kind of stress free. 

1:00:54

(Chris Dunn)

So somewhere between six hours and 82 days, really pretty much anything can happen in that time. 

1:01:00

(Craig Rapoza)

Pretty much. 

1:01:01

(Chris Dunn)

I built a downtown Afghanistan for the Marines. I did 90 containers, 60 days completely from scratch with breakaway doors and stair systems and railings and banisters. 

1:01:14

(Chris Dunn)

And so that was We also shrimp breeding tanks in Vegas. 

1:01:19

(Brendon Hamlin)

We did 45 containers in 22 days making bio dams to breed shrimp. 

1:01:25

(Chris Dunn)

and all that. So we're pretty good at doing - Yeah, a little bit of everything. We're pretty techie, you know? 

1:01:32

(Craig Rapoza)

Yeah. Yeah. We've done spy boxes for the Marines to fly drones with EMI shielded office, 30 foot antenna, retractable roof, self -leveling legs that could drop from helicopters four and a half feet out of the air, 50 Hertz electrical, 60 Hertz electrical. So yeah, we're techie. Get flexibility. 

1:01:52

(Speaker 9)

Yeah, get some some uh, some ability to adapt. 

1:01:56

(Craig Rapoza)

Well, that's pretty cool. Yeah Yeah, I think I I think uh, I think hamlin, uh creative needs a uh, shipping container. Absolutely right there in the queue in the yard Yeah in the yard the next time I come down to visit we're gonna move the studio over there Yeah Awesome. 

1:02:12

(Chris Dunn)

Well craig. What's uh, i'm sure we've got some folks who are going to want to reach out and learn a little bit more about uh, About ipme what's the best way to reach you or find find your site? 

1:02:22

(Speaker 8)

Well, our website is www . 

1:02:27

(Craig Rapoza)

goipme . com. 

1:02:29

(Speaker 7)

And then a great way to get in touch with us is info at goipme . 

1:02:35

(Chris Dunn)

com or my first name Craig at goipme . com. We are on LinkedIn, you just got to type my name in, you'll find me. IPME is on LinkedIn. Also, we have a great Instagram for some inspiration if you kind of want to explore more so you can find us on Instagram. So those are pretty much the main areas to find us, get in touch with us. 

1:02:57

(Chris Dunn)

And if you want to work through a creative agency that has a good relationship with IPME, I mean, that's Blue Hive. I mean, correct. Just kind of throw that in there. We got some history. 

1:03:06

(Brendon Hamlin)

It's been great. 

1:03:07

(Chris Dunn)

They are a sponsor after all, so we should give them a plug for that. 

1:03:10

(Chris Dunn)

Well, this is fantastic. 

1:03:11

(Craig Rapoza)

Thank you so much for joining us. 

1:03:13

(Chris Dunn)

A lot of fun, a lot of great information here. 

1:03:17

(Chris Dunn)

Really appreciate your time. 

1:03:18

(Chris Dunn)

The visuals, we're going to work in a little bit. 

1:03:20

(Chris Dunn)

of this stuff into the notes with links to the video and so forth. 

1:03:25

(Craig Rapoza)

But hey, Craig, thanks so much for stopping by. 

1:03:28

(Speaker 5)

This has been wonderful. 

1:03:29

(Chris Dunn)

Brendan, this is awesome to hang out with you. 

1:03:32

(Chris Dunn)

Cheers to that. Cheers to you, sir. Enjoy. 

1:03:39

(Craig Rapoza)

Happy Halloween to everyone. That's right. Hopefully this will air sometime between now and Thanksgiving and maybe it'll be Happy Thanksgiving. Who knows? Enjoy the conversation. Thank you for having me. 

1:03:56

Absolutely. Well, goodbye to everybody. Happy eventing. Have a great rest of the week and we'll see you on the flip side. Cheers. Thanks, guys.