EMT #48 with Chris Dunn and Brendon Hamlin - Built to Be Remembered: Crafting Experiential Moments That Stick

Events are full of powerful moments — but only the teams who capture them intentionally turn those moments into long-term value.

In this episode, Chris Dunn sits down with co-host and guest Brendon Hamlin, Founder of Hamlin Creative, to break down how brands can transform trade shows, conferences, activations, and corporate events into content engines that live far beyond show days.

Brendon shares lessons from his early career in TV promo production all the way to leading content teams at large brand experiences. Together, he and Chris explore how content can drive visibility, sales enablement, internal communication, and year-round engagement when it’s done with strategy instead of improvisation.

• The four types of event content every brand should leverage
Brand activations, trade shows, events, and conferences — and the unique opportunities each one creates.

• Why trade show booths are “film sets” in disguise
How to use booth environments for demos, leadership messages, testimonials, and personalized prospect follow-up.

• How to build a long-term content library with one event
Examples from pitch nights, competitions, product showcases, and large internal conferences.

• Vertical-first content strategy
Why 9:16 is becoming the dominant format for social and how content teams are adapting.

• The difference between documenting and creating content
Real strategy happens before the event, not the week of — and it dramatically reduces cost per video.

• What content teams wish brands planned for earlier
From interview lists to social-asset needs, Brendon breaks down how preparation drives ROI.

If your brand is investing thousands into events, this episode shows you exactly how to extend that impact — from social content to sales follow-up to long-term storytelling.

It’s a roadmap for anyone who wants their event content to work harder, last longer and connect more deeply.

👉 Listen, take notes and start building a content strategy that multiplies your event ROI.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive 

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Transcript

0:00:01

(Chris Dunn)

Hey, hello, and welcome. This is Chris Dunn. I am with Bluehive Exhibits, and this is the Event Marketers Toolbox. There's only two of us today. 

0:00:09

(Chris Dunn)

Look at this. 

0:00:09

(Chris Dunn)

We've called the herd down, as it were. I specifically flew overnight. Boy, are my arms tired from Vegas to make sure I was here in time for this. But this is my friend, Brendan Hamlin. Oftentimes serves as a co -host. Today, he's a guest. 

0:00:25

(Chris Dunn)

So this is a little backstory, I guess. We connected a year and a half ago. something about craft beer. You probably heard the story before. Ended up inviting Brendan on early in the rollout of the Event Marketers Toolbox. He was such a great guest. 

0:00:43

(Chris Dunn)

I was like, hey, why don't you come and sit in the guest host's chair? So, hey, how are you doing, Brendan? 

0:00:49

(Brendon Hamlin)

Hey, I'm doing great, Chris. Thank you so much. And yeah, I mean, it's quite a compliment to be not only asked to be on the podcast, but then asked to be a co -host of the podcast over and over, and then to be asked back again to be a guest. So I'm happy to be here and looking forward to our conversation. Normally I'd be kicking it over to our guest, but I guess that's me. 

0:01:16

(Chris Dunn)

You are the guest, exactly. Well, before you jump into exactly who you are and what you do, I just wanted to remind everybody, this is a live show. So if things get screwed up, they get screwed up because that's how things work in the event industry, right? We just we react and we roll with it. There's going to be a little bit of sharing screen sharing as it were. We've done this a few times, and I know that many folks will be actually listening to this, maybe without the video after the fact as a podcast. 

0:01:47

(Chris Dunn)

But you can see this show over and over again on LinkedIn, on YouTube. And then again, you can listen to it on any of your favorite podcast channels. But because it's a live show, we love it when people kind to jump into the chat. and let us know where they are. What kind of work do you do? And if you have questions as we're going through, we'll do our best to kind of get to them. 

0:02:09

(Chris Dunn)

Juana's behind the scenes on the board, on the big board today, running things. So we'll do our best to get everybody involved and get to those questions. 

0:02:17

(Brendon Hamlin)

So Brendan, give us a little bit of a background on your company and who you are, how you get kind of started in this world. Yeah, sure. So I came out of the television business. So I spent about 15 years in television marketing. So I'm specifically in the promo section of television marketing. So I worked for a number of cable networks, including the Turner Networks, Fox Sports, Speed Channel. 

0:02:50

(Brendon Hamlin)

I was at Discovery and TLC for a little while. So I spent a lot of years in that promo space. And this was really before the advent of social media. And so content, when you talk about content, it was on linear networks. It was on channels, you know, network TV, you had to tune in. And so that's what we spent with whole teams that built just on air promos for television shows. 

0:03:17

(Brendon Hamlin)

And so it's a great time to be in TV, great time to be with those organizations. And I learned a ton about how to say a lot in a short amount of time and draw viewers to a specific place. And I think that that experience really sort of is very applicable to what we do these days, which is also, you know, short attention spans and really trying to draw people towards brands and organizations. So I, back in 2012, I was finishing up an interim role at TLC as a creative director, and I was seeing this, this, this, you know, the YouTube coming along and Facebook coming along and content being a thing. And I thought, well, maybe there's a way that we could be doing content directly for brands. 

0:04:05

(Brendon Hamlin)

You know, there's these avenues and these, these platforms that are, that are emerging, and maybe there's an opportunity there. And that's when I got involved with a an experiential agency out of New York and Connecticut called Inspira Marketing. And we started working with them on conferences, on experiential, on activations, on all of this sort of in -person event marketing. And it really was a new world for me, because I'd spent a lot of time in you know, in TV, in dark rooms, you know, with editors and creating promos and being out in the in the in the public, out where things were really happening was really exciting. And so we started working with them over 10 years ago, we're still working with them today. And it just opened up a whole new world where we've really been embraced event marketing. 

0:05:00

(Brendon Hamlin)

And really, we'll get into sort of what we mean by that, but like the whole spectrum of event marketing. And so what we do now is we're a production company that focuses on is supporting brands and agencies. And sometimes the brands were connected to the brands through the agencies, obviously, and and capturing and creating content within that the events that they are producing, and we just feel like it's a it's a unique space. It's a it's a really fun space to work in. There's it's a little bit of a high wire act sometimes, because you don't know exactly what's going to happen, just like what you said, Chris, like, you know, sometimes stuff goes sideways, and you got to figure out how to how to make it happen. And we can get into some of those some of those stories, because you know, that's what makes it fun, I think, is 

0:05:50

(Brendon Hamlin)

that energy of not exactly knowing what's going to happen is fun. And so we have evolved over the last decade to really, it's not just sizzle reels now. It's all kinds of different content that you can connect or create within the event space. And it's just, I mean, we just really love it. And we feel like the, it's one of these untapped areas that's growing, that really authentic and unique content can be created. And we're just, we're happy to evolve with it. 

0:06:25

(Speaker 19)

Nice, nice. 

0:06:26

(Chris Dunn)

Well, that's great. So, you know, our relationship has been evolution. Your time spent on this on the show has been great. If anybody is a frequent viewer of the Toolbox, you might recognize Brennan's background. I actually was there a month ago live and we did another show with Craig Raposa. 

0:06:47

(Speaker 27)

Yeah, exactly. 

0:06:48

(Chris Dunn)

We're sitting right back there with Craig Raposa from IPME. We also did some some screen sharing for that one as well. So looking forward to rolling this out and showing some examples. So before we kind of get into the meat and potatoes per se, just a couple words about our sponsors. So I work for Blue Hive. Blue Hive Exhibits is a 20, almost 21 -year -old creative group. 

0:07:12

(Chris Dunn)

We're based outside of Boston and also out of Vegas. I just came back from Vegas. It's so awesome to have that West Coast Vegas location. Literally yesterday, I'm standing on the side of the road waiting for somebody from the shop to swing by with a couple of things that the client asked for last second. He was able to drive it over. literally, he didn't even barely stopped the car, slowed his roll, handed the stuff to me and he was gone, you know, so it's great to have the facilities where we 

0:07:45

(Chris Dunn)

build things, we store, we've got people on both coasts and that's really helpful to help us best serve our clientele. Secondarily, we're also sponsored by Fist Bump. Fist Bump is the group that's actually putting on and doing all of the heavy lifting to make this podcast work. You know, I go back and I think about a year ago and we were getting ready to do our first episode. I was working with a young woman by the name of Caitlin Carey, still a friend, not involved with the show anymore. But, man, we tried to do this thing on our own and we just couldn't get it off the ground. 

0:08:16

(Chris Dunn)

And Fist Bump finally said, you know what, let's Let's do this. We're going to help you lift this. And it's been amazing. So here we are. We're nearly at 50 episodes captured. We've been really consistent. 

0:08:28

(Chris Dunn)

We may change the cadence a little bit going into 2026. We've learned so much. We've had a lot of fun. We've had amazing conversations. And all of those conversations, like you said, Brandon, are unique one -time things, right? So one of the coolest things that Fistbump helps us do is we capture all of this content, and then this content becomes things that we can share. 

0:08:50

(Chris Dunn)

We can use it in our sales cadence. We can use it in our outreach. Obviously, it's on social. So all of those things are helping Bluehive become more well -known in our space. Thank you to Fistbump. And just a shout out to our president, Caitlin Correa, who is at at an EDPA event down in Florida. 

0:09:11

(Chris Dunn)

And she texted me this morning and she's like, the podcast is like, everybody knows about the podcast. She did say, Chris, you're the star, but I really kind of push it back to all the people who are helping me. I'm not the star, I'm just facilitating. So anyways, I'm having so much fun doing this. The conversations across the board are eye -opening and I learned something new each time we interview a new guest, which is so fun. 

0:09:37

(Brendon Hamlin)

So, well, you do a good job. 

0:09:40

(Speaker 3)

Thank you. 

0:09:41

(Brendon Hamlin)

You do a good job. I appreciate it. 

0:09:43

(Chris Dunn)

Maybe I should have been in TV. 

0:09:45

(Brendon Hamlin)

Well, maybe. Yeah, we can talk about that. 

0:09:48

(Chris Dunn)

You've got a great face for radio. 

0:09:50

(Speaker 11)

I've heard it said. 

0:09:52

(Chris Dunn)

Listen, anybody who's listening along or watching, if you're in events and you're sitting around a dinner table, maybe at Thanksgiving or Christmas or whatever, and people say, you know, that don't know you all that well, what do you do? And you say, I'm in events. And they go like, Okay. What does that mean? Because it's a big broad bucket, right? There's so many different areas that you could focus on to be in, to be in those events. 

0:10:18

(Chris Dunn)

So obviously if you're, if you're that type of person or you're in events, obviously you've kind of got your talk track refined a little bit. Well, like I focus in this area here. I do these, I do these things. I'm festivals. I'm a trade show guy myself. We, we handle corporate events. 

0:10:33

(Chris Dunn)

We're the AV specialists, whatever it is, right. There's a lot of different things. 

0:10:37

(Speaker 17)

So yeah. 

0:10:37

(Chris Dunn)

To kind of tee up the presentation that you're going to do, you guys kind of think about events in like four separate buckets. And I want you to kind of just real quick, just kind of tick them off. And then we're going to do a little bit of a deep dive into each one and how it is that that Hamlin Creative gets involved in each one of those, you know, quote unquote, buckets and how they can help brand agency, you know, end line customer, whatever it is. So, Brandon, walk us through kind of your four buckets and then we can kind of get into the nuts and bolts of that? 

0:11:10

(Brendon Hamlin)

Yeah, sure. Well, this is not comprehensive. So there are certainly things that we don't deal with, but these are the areas that we primarily touch and work within. And so we've broken it down into brand activations. So literally going out and that could be sampling, that can be having an experience, that can be something where the brand is trying to you know, directly interact with their consumer or their customer or their fan. 

0:11:41

(Brendon Hamlin)

Then trade shows, your, this is your world, you know, the it's, it's a, it's a niche audience. So if it's, say, it's, you know, like we were just doing an AI conference, or you have the tractor conference, or you have the, you know, eyeglasses conference, whatever that is, you know, you have a very, very specific group of people that are going to go to that. And then you have events. And the events can be, you know, we do a pitch night that we that we cover, there's a bartender competition that we cover, you know, it's not necessarily a it's maybe it's open ended to the audience, but it's, it's maybe specific. It's not a conference, it's not a trade show, it's not an activation, it's a it's an event. And so that could be a gala or a, you know, a live show, you know, there's a lot of different things that are in the events space when we when we talk about that as a as a category. 

0:12:37

(Brendon Hamlin)

And then the last one is conferences and meetings. And so that can be, you know, that can be a hybrid to it can be part trade show and part conference, it can be, you know, industry meeting, it can be folks that are very specific to that topic, you know. And so these are all these are kind of the main areas that we, you know, that we cover, but again, there are certainly areas outside of that that we don't cover, or haven't at least. But those are the primary ones. 

0:13:09

(Chris Dunn)

Great. So obviously, Bluehive is primarily a trade show exhibit company, but we do events. And for us, Really, that means if we're going to lean into our wheelhouse or our specific skill sets, that's usually involving creation of some sort of three -dimensional architecture or a dimension. storytelling device, graphics, things of that nature. So that's why here on the Event Marketers Toolbox, we often end up kind of focusing on trade shows. So this is exciting today to really kind of branch out from that a little bit, because I know a lot of the folks who do listen to us are event planners and they do a lot more than just trade shows. 

0:13:50

(Chris Dunn)

And Brendan, just kind of thinking back to how you and I connected on LinkedIn, again, it was a post about craft beer, which we both share a love of. But one of the very first things you did, I had dropped my son off in Williamsport. Pennsylvania, he goes to school there. The literally World Series happens at the very same time that the drop off and you're like, hey, I saw that you were in Williamsport. 

0:14:16

(Brendon Hamlin)

Here's a link to a really cool activation that we did at that very same event. 

0:14:22

(Chris Dunn)

And it was for it was for a fabric softener for all fabric softener. 

0:14:27

(Chris Dunn)

Yeah. And and, you know, for so. Dirty uniforms, right? Smelly kids, dirty uniforms. And I watched the video and I was like, oh man, this is super cool. That's just kind of a nice little symbiotic, you know, coming together of our two worlds. 

0:14:45

(Chris Dunn)

Right. 

0:14:45

(Chris Dunn)

You really kind of open you open my eyes to like, OK, like this is like legitimate. 

0:14:50

(Chris Dunn)

You guys bring the film crew in and you do this great job capturing everything. Yeah. And it made it made us think differently about how we're capturing content and building these, you know, live assets from our shows and from shows that we go to for our our exhibitors and so forth. So anyways, that was a little bit of diversion, but we're going to jump right now into a bucket number one. So you've got an example. 

0:15:14

(Brendon Hamlin)

This is we're going to talk a little bit more brand activation, a different specific experience. And you've actually got, I think, a video to share on this one here. Yeah. So this is just to set it up a little bit. So, uh, this is several years ago now. So 2017, I believe, and there was a, a push by, uh, the brand hefty to kind of, uh, maybe take part of the, um, Red Solo Cup market share, you know, eat into that a little bit. 

0:15:44

(Brendon Hamlin)

And so they did a, there's a flip cup challenge. And they took this on the road to baseball stadiums over the summer. And we went to St. Louis and captured this, this first one. And And this is a great example of, it's quick, it's only 15 seconds, but it was, it was a great example to sort of tease a brand activation to, you know, that's partly a roadshow. So, you know, they would go to these baseball stadiums, and this was, this was one of the first stops, and then it was going to go on. And it was sort of a, hey, you know, it's coming to your town kind of, kind of a piece. 

0:16:23

(Brendon Hamlin)

So let me make sure that I can, do this properly and turn everything on. Come over here and open that up. 

0:16:34

(Speaker 26)

And then we're going to go there. 

0:16:41

(Speaker 9)

Okay, here we go. 

0:16:44

(Brendon Hamlin)

And then I think we need to unmute it as well, Juana. Let's see if that - I'm not getting any sound on this end here. 

0:17:04

(Chris Dunn)

You're not? 

0:17:05

(Brendon Hamlin)

Okay. Well, essentially it's, what we're showing is this, were showing that, you know, it was this, it was this fun event. 

0:17:17

(Brendon Hamlin)

You know, they blew up the, the, the 

0:17:20

(Chris Dunn)

China Inflatable Red Cup? 

0:17:22

(Brendon Hamlin)

Yeah. 

0:17:24

(Chris Dunn)

What's funny is there's a shot in here, right here. 

0:17:31

(Speaker 23)

This is about the five and a half seconds of drone footage that we had and that we were able to get before being told, bring the drone down. 

0:17:42

(Chris Dunn)

Okay. 

0:17:45

(Speaker 22)

Gotcha. 

0:17:46

(Brendon Hamlin)

All right. Early days of drones as well. 

0:17:49

(Speaker 21)

That's right. 

0:17:49

(Chris Dunn)

Yeah. Yeah. 

0:17:50

(Brendon Hamlin)

Um, so yeah. 

0:17:53

(Brendon Hamlin)

So anyway, it was a great, it was a great success, you know, um, a lot of fun, a lot of, uh, uh, energy, um, and, and something that just, you know, uh, positioned the brand in a, in a scenario that was, you know, positive and, and, and fun for that, uh, for that effort, that roadshow across the country. Right. 

0:18:15

(Chris Dunn)

Because no one ever knows what's in a red solo cup. 

0:18:17

(Speaker 15)

It's never anything illicit. 

0:18:20

(Chris Dunn)

Right. 

0:18:21

(Speaker 21)

Any fraternity keg party, any tailgate, any walk on the beach. 

0:18:26

(Chris Dunn)

Right. Put it in the red cup, but not a solo cup. Absolutely. We prefer to drink our craft beers out of a glass, but every now and then you have to use a disposable cup. That's right. Yeah. 

0:18:40

(Chris Dunn)

Yeah. And so, I mean, I've never been to the ballpark in St. Louis. I guess people who are familiar with that ballpark might recognize some of the architecture around there to identify that. But it could be any ballpark, right? So the content you created there certainly allows you to take that roadshow and use that content to push and push and push. Stopping in Boston. 

0:19:03

(Speaker 20)

We're going to Baltimore. 

0:19:03

(Brendon Hamlin)

We're going to San Francisco. Name any ballpark. the same type of thing can happen. And they did do that, right? 

0:19:12

(Chris Dunn)

They did a dozen stops or 10 stops. or whatever. Yeah. Yeah. And this isn't the only roadshow that we've done. We've done other roadshows where we really utilize each stop as a way to promote to the next one. 

0:19:26

(Chris Dunn)

And so, which is really, and you know, that's not, exclusive to activations, you know, you could take that, say you have a trade show, that's going to be in, you know, three or four different cities, like you could be creating content that that leapfrogs from one to the next, and drives attendance to your your next stop, you know, it's all can, it can all sort of support itself. Even it doesn't necessarily have to be that it's a, you know, brand activation to do that. Right, exactly. Yeah, I mean, you know, having just come from a show out in Vegas, and you know, listen, the same thing with ballparks, right? 

0:20:05

(Chris Dunn)

Like, can you name any convention center, they kind of look the same, maybe architecturally different on the outside, but from an interior standpoint, you might be anywhere. 

0:20:14

(Brendon Hamlin)

So the idea of getting that capture, um rolling it out during quick edits or whatever, as you know, post show f you probably, you know, if to go to the show or go to kind of what it looked li Do you remember that awesome experience that we had? Everybody was laughing, super high energy. And then we're using, again, parts and pieces from that content that was built. 

0:20:43

(Speaker 19)

And we're pushing that. 

0:20:44

(Chris Dunn)

Hey, two months from now, we're in Chicago. 

0:20:46

(Chris Dunn)

We're doing XYZ show. 

0:20:48

(Speaker 18)

So all good. 

0:20:51

(Chris Dunn)

Yeah. Yeah. Yeah, it's just as it goes back to that strategy that we've talked about before on other episodes, and we can get into that a little bit more as well. But, you know, thinking about that ahead of time, you know, that's different than just just going and shooting something that's happening in documentary. it happened. Absolutely. 

0:21:12

(Chris Dunn)

All right. 

0:21:13

(Chris Dunn)

Juan is keeping us on track between the sticks here. 

0:21:16

(Brendon Hamlin)

This is good. Thank you, Juan. Bucket number two. Nespresso at NRA, National Restaurant Association. Um, this is actually a big show for us. We've been, uh, there for the last several years, not with a Nespresso, but a couple other brands that, and we're, we're kind of growing in that market. 

0:21:31

(Brendon Hamlin)

So this is exciting. Tell us a little bit about, uh, that particular event that you did for Nespresso. Yeah. So that's, that's also been a couple years ago. That was a little bit different in that it wasn't, um, it wasn't for the brand. Actually, we were using the brand as a way to, um, highlight the agency's capabilities. 

0:21:51

(Brendon Hamlin)

And so we, the agency had built this wonderful space for, you know, for the event. And then, we came in to shoot it and then also shoot with the key people that were involved with Nespresso to talk about their experience with the agency. And then we built a piece for the agency to then go back and utilize for their own capabilities presentations. And that show is so big. It really is one of those things where you're dedicated to that footprint. So if you were having to do you'd get your steps in if you were having more than a few clients in that one space. 

0:22:40

(Brendon Hamlin)

And so that's how that worked. I think trade shows really are this untapped opportunity. There's so many things that can be happening at a trade show. A lot of times, the purpose of the trade show is you're going to have people flowing through that booth. You're going to have people you know, connecting. They could be customers, they could be partners, they could be, you know, suppliers. 

0:23:05

(Brendon Hamlin)

but you know who it is that came through there. There are a lot of things that you could be creating on site. The way I look at a trade show booth is it's basically like a film set. The work that you've put in to create this space is creative, it's You know, you've put a lot of time and effort into it. There's a lot of resources put into it. So why not utilize that space as a backdrop for content creation? 

0:23:34

(Brendon Hamlin)

So say you, you know, like I said, you know, the people that have come through because you probably scanned all their badges and, or you've had meetings with them. What if you had the head of marketing or what if you had the CEO on that, in that space, delivering a message directly to the people that have just been there. So again, you come out of that trade show with a list of folks. And what if one of your key people was now speaking directly to those folks saying, thanks so much for coming to our booth. We showed you this and we showed you that. 

0:24:06

(Chris Dunn)

And here's what our plans are. Look for a call in the coming weeks from our head of sales or whatever that is. I mean, there's a lot of opportunities to craft something that's very specific to that audience. What's so much different than when I was in the promo business was we were what's called we were broadcasting, you know, and now we're really narrow casting, you're really talking to a finite group of people, because the data is there, and you know who they are. So you can craft these messages that are are specific to them. So there's, there's all kinds of things that can be done on that footprint, because you've put all of this time and effort and energy into it that can maximize that return. And just, I mean, how many conversations have we had, Chris, on, on the podcast here with people talking about, How do you get a better post -event interaction? 

0:24:58

(Chris Dunn)

You know, and one way to do that is 

0:25:00

(Chris Dunn)

video. And now it doesn't have to be necessarily that it's me and my whole team there, but it should be something that's crafted and thought ahead of time what to do. I love that idea. If you're literally scanning hundreds and hundreds of badges, it's probably difficult to to make that happen. But if you've got a handful, you look at your list and you've got a handful of of high, high profile, heavy hitter opportunities in there. Imagine the CEO or the VP of sales or marketing or whatever, whoever that person is specifically standing there with a microphone in front of the booth saying, hey, Jim, I know you came by the booth. 

0:25:42

(Chris Dunn)

So glad to meet you. I mean, talk about impactful and so personalized. So right. That's super cool. You know, this reminds me a little bit of, you know, the other 48 shows that we've done to some extent, but specifically our buddy Carter Parrish, who is experiential agency, puts together a lot of these street teams and you do it in conjunction with the booth. So I don't know if it was Nespresso, if I was talking to, maybe it was Carter or someone else that had a coffee Uh, it might've been a creamer company and they were, they had a booth at the show, but the, but their big kind of spend was the activation on the outside. 

0:26:19

(Chris Dunn)

And they had people with, with like the, the cooler or the warmer, you know, backpacks, they're running around there. They're filling people's coffee out in the street cause it's cold. Um, and, and you're capturing that stuff as well. And you're tying it all together. 

0:26:32

(Speaker 17)

It's really building this kind of a push and a pull right outside the convention center to push into and vice versa. 

0:26:39

(Brendon Hamlin)

So. like you have said so many times is the very first video is really expensive because all people have gone in. 

0:26:47

(Speaker 16)

But with proper strategy, proper planning, now we're doing all of these other things. 

0:26:51

(Chris Dunn)

The people are already there. We're already spending the time and effort to capture stuff. create a strategy that leverages the fact that we're all already here already. And then your dollar cost per average of all of those different assets you've created just drops every time you do something new, just drops more and more and more. you know, so your ROI can can really be significant on that. Yeah, yeah. 

0:27:12

(Chris Dunn)

You've been listening. That's great. 

0:27:14

(Speaker 15)

I know, right. 

0:27:15

(Brendon Hamlin)

And now I just got to make sure that my clients understand that. So yeah, Hamlin creative involved in the in the in the RFI. Right. All right, cool. So excellent. Let's go to bucket number three. 

0:27:31

(Brendon Hamlin)

So Pitch Night Foundation event. This is This is what you were talking about, not the bartender one, but the pitch night, although a little bit of both. So this is kind of into a slightly different pocket. Tell us. Yeah. So the so the the. 

0:27:45

(Brendon Hamlin)

the events space is really, you know, a, you know, a gala or a pitch night or even, or maybe a competition, but it's, it's a little bit different. And so in this case, what we're looking at is capturing an event, but also trying to, and not that, not that the other, let me step back, not that the brand activations or the trade shows don't do this, but when we talk about these events, we're really, this is where this really kind of comes to life. And it's about creating a library. Because that one night, that one moment, we really want it to live on past, past that moment. So what we're doing on the Pitch Night, so the Pitch Night is a, is a, the Enthuse Foundation, which is a women, women entrepreneur -focused foundation that supports women entrepreneurs. And they have a Pitch Night every year. 

0:28:35

(Brendon Hamlin)

where they get hundreds of applications, and then they whittle it down to a handful, and these women compete for substantial amounts of grant money. This year, they it out and had Kendra Scott as a sponsor, as well as Amazon as a sponsor. The venue is bigger. The night is bigger. It all keeps growing on itself. 

0:29:03

(Brendon Hamlin)

And so we have been shooting content there. And what we deliver at the end is a kind of a story about what happened to kind of take you through the night. But then we are handing over to the agency, all of the interviews and the B -roll so that then they can internally be creating content you know, for, you know, throughout the year. And then that, that in turn supports next year's pitch night, where they, you know, they'll do a call for entries, and they'll get a, you know, applications and that kind of thing. Same thing happens over on the bartender competition that we capture every year, where, you know, We, we have a strategy that's been in place for several years now. 

0:29:43

(Chris Dunn)

It's as simple as before, during and after. We're promoting the event before, we are producing content on -site during, and we are, we are recapping and promoting next year afterwards. And that strategy, we know, has seen a 40 % increase in the number of people applying to be a part of next year's competition. So, you know, that kind of effort, but that, again, it goes back to a strategy and an agreed -upon plan that says, OK, this is, this is how we're going to do it. And now we've got data that says, Hey, it works when we do that. So, you know, those are a couple of really events that we, we just love being a part of. 

0:30:25

(Chris Dunn)

And, and, and again, that strategy can be, you know, parlayed into the other ones as well. You know, it's, you know, when you're looking at a roadshow, that that strategy is in place. When you're looking at an activation, you can be talking about, you know, the, it can draw, it can drive brand awareness for, you know, 

0:30:45

(Brendon Hamlin)

what the product is you're selling or whatever that is. So there's a lot of ways that that strategy can be utilized, and then and then customized for the particular, you know, event, or activation that that you're you're contemplating doing. Gotcha. So just kind of a quick, like, peek behind the curtain type of thing. You get, you know, you're planning out, let's say the bartender competition. How many team members do you bring in for something like that? 

0:31:10

(Brendon Hamlin)

Because like you said, it all happens really fast. You can't, one person can't be everywhere all the time. So you have to have a dedicated team that's hitting all of the different stuff, right? You got to spread out so that, you know, you're going to capture all these things. What does that look like from, from behind the scenes? Well, it definitely varies. 

0:31:28

(Brendon Hamlin)

So you know, we can we've done stuff as a one man band, which is hard, and not preferred. But you know, when you get to the bartender competition, we have anywhere from eight to 11 crew members on site, because that particular event has multiple like there's multiple things happening simultaneously. 

0:31:51

(Chris Dunn)

And so we have to have crews at each spot, at each bar. And then we have an editor on site and then there's, you know, myself, we have an interview room and a couple cameras there. So there's a lot going on, a lot of moving parts in that one. It takes a couple months to kind of get everybody set and get that program, you know, set for the year. But in the middle ground, I would say, you know, like say a trade show, you know, you could do that with a few people, like a couple cameras and a producer. I always like to have a producer on site because, you know, like you've said, stuff goes sideways and the producer's really there. 

0:32:32

(Chris Dunn)

It's hard for a camera operator to really be the producer and be creative all at the same time. And so that's a lot of times my role. And so I'm, I'm the one kind of looking out ahead, what do we need to do, watching the schedule, looking for shots, making sure the client knows what we're doing, all that kind of stuff. And then making sure that we're, you know, we're capturing what, you know, on, on the vision that we've set out ahead of time. So, you know, we could talk a little bit about that as well, you know, about what it takes to kind of put this all together. Yeah, absolutely. 

0:33:08

(Chris Dunn)

So, you know, across the board, like every single person we've had on talks about their specific kind of wheelhouse within this, you know, event realm goals. 

0:33:19

(Brendon Hamlin)

We always come back to the goals, like what are the client's goals? What are they trying to accomplish? So going in and understanding that. Now, let's say in a trade show application, I don't know who's going to walk by at what particular time, and I don't know which conversations are going to materialize. Some of them will be nothingness, others will be amazing, right? So we don't, we can't like set our watch and say, oh, at three o 'clock, you know, specifically, I want you guys to capture this, because this is going to be a great conversation. 

0:33:44

(Brendon Hamlin)

I mean, maybe, maybe there is opportunity to set those meetings with, you know, high profile customers or something like that. But then there's the spontaneous stuff that just kind of happens. So you got to be prepared. So there's a plan. And yet at the same time, you build in flexibility to be able to pivot. And all of a sudden you're grabbing something that you had never even imagined, other than the idea of like, let's get as much stuff as possible, because you never know when the cool shit's going to drop. 

0:34:11

(Brendon Hamlin)

And for, you know, going back to trade shows again, I think that, you know, when people are at trade shows, a lot of times they're at their best. They're excited to be there. 

0:34:21

(Chris Dunn)

Maybe it's the one time a year they get to go to this thing. 

0:34:23

(Speaker 14)

They see clients, they see friends, they see colleagues, they're learning new things. 

0:34:30

(Chris Dunn)

There's a lot of positive energy in trade shows. 

0:34:33

(Chris Dunn)

And so that's where you know, if you're really looking at the opportunity there, you can really be playing off of that positive energy to position your brand in that space. You know, what is it? MK said, you know, like when you walk in, it's like a warm hug. So why not leverage that to your, to your advantage and, and really find it? 

0:34:56

(Chris Dunn)

And so what, what my guys are always doing, and my, my folks are always doing, it's not all guys, is we are looking for those moments. 

0:35:04

(Chris Dunn)

We are looking for those handshakes. We're looking for those warm hugs, those smiles, those, those moments, those aha moments where maybe somebody is getting a demo and didn't realize their, their you know what this new this thing can do so there's all of that kind of energy that's that's happening that is not scripted and it's truly when you're looking for authenticity that's that's really where it's happening right because you can feel that right you can feel it yeah the the viewer can feel like if something's totally staged and just totally kind of you know cookie cutter or if it's really spontaneous, authentic stuff that you're like, oh my God, we just captured some serious gold here. And this is great. Right. Right. Yeah. 

0:35:44

(Speaker 7)

Yeah. 

0:35:44

(Chris Dunn)

Nice job on the MK Granados drop. So we're going to have to reach out to MK at 35 minutes into the show. 

0:35:50

(Brendon Hamlin)

So we hit Carter Parish at about 30 past. 

0:35:52

(Brendon Hamlin)

We hit a couple of our guests. 

0:35:55

(Chris Dunn)

So yes, just building this memory bank between the two of us that have had all these great conversations. 

0:36:00

(Speaker 7)

It is right. 

0:36:01

(Chris Dunn)

And just as a heads up on on for our 50th episode, which will be on the 18th of December, Dana, who was also sits in for about half of the the other shows. All three of us are just going to riff on Really some of our favorite conversations from the year and we're going to do a recap. Yeah, that's going to be fun That's going to be it'll be us like a spotify, you know wrapped that I just got I just got yesterday. I was sharing sharing with uh with brendan and our friend, also another guest, Brandon Lee, that my Spotify told me that my listening age, 71 years old. And my wife's 24. 

0:36:41

(Chris Dunn)

Oh, Swift. Yeah. My daughter's 24. My wife's not 24. Just let's be clear. Yeah, you might want to, um, I don't know, maybe, maybe you want to want to throw in some, some Swifty music to bring your maybe, apparently that's her wheelhouse where, you know, early seventies. 

0:36:59

(Chris Dunn)

All right, moving on bucket four. So. Here we're talking about private corporate events, right, which you did one very recently, an NVIDIA AI conference. 

0:37:13

(Brendon Hamlin)

And it was basically kind of like their own private trade show. So it was a corporate event that they held. And we see this a lot. You know, anybody who does trade shows knows that these are expensive ventures and there's a lot of things you cannot control your competition. Sorry, your competition's there, right? There's all these people who were there. 

0:37:30

(Brendon Hamlin)

So a lot of brands will look at the scenario and they will They will basically say, well, you know, if we hold our own event, we control everything. We control the narrative, the motive. And then we can bring in partners and then charge them money to be there in front of our clientele and turn this at least maybe not into such a big spend. Maybe it's a push. I don't know that those events are necessarily profitable. That's usually not the goal. 

0:37:57

(Brendon Hamlin)

But if you bring in partners and charge them money to have a presence there in like a little trade show kind of a setup, that certainly can offset your dollars. So anyways, tell us a little bit about this recent event that you guys did. Yeah, so it was it was, it was in DC. And I believe that it is a series of events. So I think DC was just the location for for this one. And then they're doing them in other parts of the country. 

0:38:24

(Brendon Hamlin)

But big, big event. It turns out that I connected with another production company in DC. after we had shot this and they were there as well producing for NVIDIA on -site content that they were capturing throughout the course of the event. So we were there for a, not for NVIDIA, but for together . ai, which is a, you know, an AI focused company. 

0:38:50

(Brendon Hamlin)

And we had three days, we shot a cocktail party, we shot their booth presence, we shot some education events and then also some things. And so from there this opportunity to, it's a little bit different. It's a little, it's, it's focused, it's all, it's for them, you know, it's not going out to the, to the world, necessarily. 

0:39:22

(Chris Dunn)

You're, that, you know, Together AI is relatively new. So they're looking to, to, to capture more content, because they want to build up their own library of content. So again, you're getting to, you're hearing this sort of these common principles coming through. We did a series of conferences as well for Diageo, where they were pushing out a group of brand ambassadors, essentially, and we did training pieces for them. And so over the course of for conferences, we generated a ton of content that then they used for the people that had attended the conference. So you can see where like, the audience is very specific, nobody else would ever want to watch or be allowed to watch this content, because it's very specific to their business, and what they're trying to roll out, but it had a high value for that for that group. 

0:40:20

(Chris Dunn)

could have been a seminar. It could have been a, you know, an interview piece with, with, with some of the key leadership, you know, there's a lot of different things. It can be, it could be, you know, culture, history or pairings and that kind of thing to do with cocktails and that kind of stuff. So a lot of education, focused content can come out of these conferences and meetings, because that's where the content that they're sharing is so concentrated. And you can really utilize that for carrying that message forward past the conference. Especially, you know, people walking out of there, how much are they remembering? 

0:41:00

(Chris Dunn)

Well, if you come back to them and say, hey, you know, here was this piece, this piece you know, 25 minute conversation roundtable or whatever, we've posted it up for you. So you can come back and review it, or you take it and create a digest of it or whatever, you know, there's all kinds of different things that you can, you know, repurpose the content for a later date, and then and then reissue it to that specific audience that maybe or maybe there's a, you know, a broader audience that didn't make it to the conference, but it's still connected, and you want to speak to them as well. So there's a lot of, you know, content opportunities that can live on well past the conference date. Right, right, right. You know, I'm reminded of another conversation. I don't remember exactly who this was, but I know we've hit it a couple of times. 

0:41:45

(Chris Dunn)

What you were just describing is so I'm an event manager with a with a brand. I'm you know, I have a budget to go do this event or do a show or whatever. But I realize because we're planning ahead, we're strategically having conversations around what do we what do we want to get from this? And we realize that, like, you know, we're going to have like you were saying, we're going to have The training, an ability to capture a training there, or we're going to have, you know, there's the keynote speaker is our 

0:42:15

(Brendon Hamlin)

VP of sales and actually the sales people aren't there, but this is going to be great to use as a training mechanism for the sales team. 

0:42:23

(Speaker 5)

And as the event manager, I can now go within my org, I can go around and I can knock on the door and say, hey, listen, here's an opportunity. 

0:42:32

(Brendon Hamlin)

Do you guys have any dollars, you know, budgeted that I don't have access to through my event budget, but you guys have, you have a different budget, right? 

0:42:40

(Chris Dunn)

You have a sales training budget, you have a social budget, you have an advertising budget, whatever it is. Like, hey, if we pool our money, we can do, even more. We can bring in another videographer, another producer. 

0:42:51

(Speaker 12)

We can capture more content because of those shared dollars. 

0:42:55

(Brendon Hamlin)

And now we're getting even more value from all of that. And it's still the same event. It's still the same kind of lift. It just expands your reach a little bit and allows you to kind of dip into, you know, different, different buckets and make things better for everybody involved, which is really cool. Yeah. One of the biggest connectors, I think, is if an organization or a brand has a social media team, then that team is, is, at least has a dotted line to the folks that are creating the events. 

0:43:27

(Brendon Hamlin)

Because I just, sometimes those, that disconnect is a big missed opportunity. Because the, the social teams, you know, are, are constantly having to push stuff out. It's just, you know, nothing lives very long in that space. And so you can be, you can be coming out of these events, not only creating stuff on site, but, but creating stuff long after that event that, that can be really beneficial to those, to those folks. Awesome. Awesome. 

0:43:57

(Brendon Hamlin)

Yeah. All right. We've kind of answered this already, but I'm going to, I'm going to ask anyways, just in case there's any, uh, additional gold nuggets that you want to drop. So, um, you know, we've captured all of this content, like what happens next after we've done it. that? And I know we've talked a little bit about it, but let's add a little bit more to that if you could. 

0:44:14

(Brendon Hamlin)

Sure. Well, there's a couple of things that are happening right now in the space, in the space of content, I should say. And one is that where we used to shoot 16 by nine, which is the aspect ratio. Now, it's, it's going nine by 16, as the as the dominant request, you know, so so a lot of the a lot of our clients are saying, Hey, you know, we want this for vertical, as opposed to horizontal. Now, what we do in that case is that we, you know, we frame for vertical. It's not that we shoot vertical, like on a phone, we shoot horizontal, but the content that we're looking for is framed vertically. 

0:45:01

(Brendon Hamlin)

And so that allows that sort of flexibility. And so when we go and deliver the content afterwards, it's typically gonna be vertical. 

0:45:14

(Chris Dunn)

And then we're gonna also deliver a, a library of footage to the clients that have in -house capabilities. 

0:45:23

(Brendon Hamlin)

If they don't, then we're certainly happy to help generate and produce that content for them. But the companies that have that in -house capability, we will then work with them to deliver a library of content that is sometimes like with the bartender competition, it's broken out by competitor, you know, and so and then within the competitor, it's broken out into the challenges that they went through, and that kind of thing, and then additional B roll. So it's all organized for them, assuming that that's what what we've agreed to do. 

0:45:56

(Speaker 3)

And then that gives them that ability to create content in house. 

0:46:01

(Chris Dunn)

And especially with that, that competition, they are they're a couple pieces every month. And that's just keeping the awareness alive of what's going on. Now, having somebody in -house is beneficial in that case. Now that in -house person is not able to do what we do in terms of capture, but they certainly can take our content and then create new content with it. 

0:46:25

(Brendon Hamlin)

So that's sort of a, it's a way to really you know, make the most out of that. And again, going back to that cost per video, it just takes it way down, you know, when you start thinking about all of the things that they could be producing over the course of a year, it's really the, the cost to capture goes you know, much, much lower, which is great. But if you're only going to do a sizzle reel, you're only going to go to the trade show and just create a sizzle, sizzle reel. That is where, you know, you kind of end up in a space where that, you know, that single piece can be, you know, more than a lot of people want to spend. And that's where, you know, I really try to tell people, you've got to think beyond that. That can be part of it. 

0:47:12

(Chris Dunn)

But that's, but that can't be all of it, you know. So it's really a matter of having that conversation. And that conversation is not the, necessarily the, you know, the week before the event. It's really, it needs to happen a little bit before then. A little bit before that, to then, to then, so that we can understand what it is that you're, what your goals are, and how we can best bring the right tools and make sure that we're setting you up for success later on. So otherwise it's then you're documenting. 

0:47:39

(Brendon Hamlin)

And there's definitely a difference between documenting and creating content. So, yeah. Quick question for you. So when you guys are shooting with 16 with vertical in mind, but you're shooting it horizontal, can that be used in both ways? Or do you find that the way that you've kind of created the frame leads to, if I want to take that same video and make a more traditional, you know, 16 by nine layout that's meant for more traditional screens. 

0:48:11

(Brendon Hamlin)

Does it not work or can you leverage both ways? Well, we leverage both ways. And so again, we're shooting in a 16 by 9 frame, but we put guides on our screen so that the DP that's looking through their viewfinder is seeing that the action that they want is in that vertical frame. So then, now it's easier to do that you know, shoot that way, and then make a make a horizontal piece than it is to, you know, shoot vertically, right, you know, you can't, it's hard to go the other way, I guess, is my point, you're gonna lose some of it. And you see that happen on you see that in reels these days, you know, where there was something that was shot horizontally, and framed horizontally, you know, and the people were off the screen. Like all you see is what's in the middle of the screen. 

0:49:06

(Brendon Hamlin)

And so you really have to kind of be cognizant of that as you're walking through and capturing, because it will affect it later on. Gotcha. Gotcha. OK. We are at 10 of the hour. So we're going to jump to our next thing here. 

0:49:24

(Brendon Hamlin)

So again, a lot of event professionals end up consuming our content or watching what we're doing here. So give us a little peek kind of behind the scenes, like how are these content teams, you know, actually work? Yeah. So what, what we, we don't treat this really any differently than if we were shooting a commercial, uh, let's say, you know, there is, there is pre -production, there are logistics, there is a lot of work that has to be done ahead of time. even though we might have a shot list, but we don't have control over the environment. So if we're shooting a commercial in a studio, we own it. 

0:50:02

(Brendon Hamlin)

Everything that's gonna happen, we are controlling. We walk onto a trade show floor or to an activation, we own none of it. And so we have to work within that space, but that doesn't mean we don't prepare. the same way. There's a lot of pre -production. There are shot lists that are generated, which are, hey, this is what we would like to see. 

0:50:23

(Brendon Hamlin)

We want to see the consumer with the product, happy, smiling, and enjoying it. We want to see the trade show executive making a connection with a customer. 

0:50:33

(Chris Dunn)

We want to see the demo. All of that, we want to see. now it's our job to go and get it. So, um, so we'll work on, on those. We'll work on that, that plan ahead of time. 

0:50:44

(Speaker 11)

There's a lot of logistics that have to happen and we need to make sure that our guys can get on the floor, you know, and, and our, our credential to get into the space, you know, uh, or, you know, our, if we're going to be shooting, um, you know, people, do they need clearances? 

0:51:02

(Chris Dunn)

You know, do we need to get, you know, releases signed? 

0:51:06

(Brendon Hamlin)

You know, do we, there's a lot of different things that have to happen when we are getting set up. And then that's going to be, you know, it could be, I have sent one man band guys, you know, in to do a show and, you know, get as much as they can. That's, that's one end of the spectrum. And the other end of the spectrum is we go in with a, with a whole team. And we're, we're, we've got multiple cameras going. And it just all depends on, you know, the scope and, you resources and all of that kind of stuff. 

0:51:36

(Brendon Hamlin)

So, and then once we're done, you know, we're leaving that place and usually coming out with a, you know, with a couple different elements, like one can be a photo gallery, you know, a lot of, you know, where we're going to deliver a, you know, a bunch of professionally shot photos. And then, you know, whatever the deliverables were that we had agreed upon, it could be a sizzle reel, it could be a, it could be a lot of different things. And I can walk you through a couple, I built a list just to kind of give, give the folks an idea of what, you know, you know, what are some of the things that they could be thinking about that you could be capturing, things that you'd be creating on site. And so this gives you a little bit of a a rundown. So that's a little small. 

0:52:29

(Brendon Hamlin)

Is that, are we going to be able to see that? Let me see if I can. We, this, this is the, this is the point where we're like struggled in the green room ahead of time. Like just before you, before you jump into this normally, uh, on here on the toolbox, uh, we end up with like, Hey, Mr. Mr. And Mrs. Guest, um, give us, you know, two or three kind of takeaways. 

0:52:49

(Chris Dunn)

This is our version. It's more substantial than two or three. 

0:52:52

(Chris Dunn)

So, um, You don't need to get your notebooks out, kids. 

0:52:55

(Brendon Hamlin)

This is available. This is being recorded. Yeah, great. So, I mean, this is a list of, again, going back to, we've touched on some of these things, but recapture the thing that everybody sees. And there's a lot of debate over whether or not they're effective. And I think they're still effective, but they shouldn't be the only thing you're doing. 

0:53:18

(Brendon Hamlin)

So that's the that's the difference. So they've evolved to be, you know, there needs to be other elements around that are companion to that. So, you know, at trade shows, let's say there's usually a demo of some sort. 

0:53:31

(Chris Dunn)

Well, that's a great opportunity to capture that demo. And now you have it as a, you know, as a tool for your, your sales group to, you know, say it's a say you're going to send it out as a as a precursor to a sales call. Like, Hey, here's the demo that we had at Vegas. Want you to take a look at it. And now I'll be looking forward to talking to you more about it. 

0:53:52

(Speaker 7)

We'll walk through it online or whatever on the call. 

0:53:55

(Chris Dunn)

You know, I can train new reps too on like, Hey, this is, this is how we do it. Yeah, exactly. Ideal scenario. It looks like, and the talking points and all of that kind of fun stuff. 

0:54:05

(Brendon Hamlin)

Yeah. Your executives, if you can have your executives on site, the folks that are really the face of your brand or your organization, having them on site in this space. 

0:54:18

(Brendon Hamlin)

I saw recently, I wish we had produced it, but we didn't, but at the Tractor Symposium trade show, I think it was over in Nashville earlier this year, a company that may all they do is make skid steer wheels. 

0:54:35

(Chris Dunn)

And they put their CEO on their trade show booth. 

0:54:38

(Chris Dunn)

And he talked about the upcoming line of skid steer wheels that they had just that they were pushing out. 

0:54:45

(Chris Dunn)

Everything was there for him to do that a skid steer a wheel a all the graphics, everything was in place. 

0:54:51

(Brendon Hamlin)

To recreate that in a studio would be really expensive, but you've already put this time and effort and money into that. You could be creating demos right there with your executives on site. Also maybe pushing out messages to other folks. So there's all of those kinds of things. Customer testimonials, sponsors, social media moments that are happening in real time. Let's camp on the customer testimonial for a second because I think that is one of the most powerful things. 

0:55:26

(Brendon Hamlin)

We're not always great at doing it, but when we have worked with our customers and gotten the capture that's right there in the booth, and you just you know, they're not scripted in general. They usually kind of ask like, well, what do you want me to say? It's like, just talk about how, you know, how does Bluehive make you feel? Right? Like that. 

0:55:49

(Brendon Hamlin)

And the gold that can come from something like that. 

0:55:52

(Chris Dunn)

And it's just amazing. And it's not us, like with a commercial, it's like, these are real live customers saying nice things about us. 

0:56:00

(Brendon Hamlin)

So that's what we did with Nespresso, you know, where they talked about the agency and their capabilities and all of that. 

0:56:06

(Speaker 9)

And that was, it was a great experience. Yeah, yeah. 

0:56:10

(Chris Dunn)

Excellent. 

0:56:11

(Brendon Hamlin)

All right. 

0:56:11

(Chris Dunn)

So sorry to interrupt on that. 

0:56:13

(Chris Dunn)

No, it's great. 

0:56:14

(Speaker 7)

Just I mean, and, you know, there, these are just all different things that you could be you could be doing. 

0:56:20

(Chris Dunn)

BTS, people love to see how how stuff gets made. They love to see how the, you know, even a time lapse of the booth coming together, or a time lapse of the activation coming to life, like those kinds of things. 

0:56:31

(Brendon Hamlin)

It just You know, people love seeing that kind of stuff. And then, you know, post -event stuff. What was, you know, what, what, what were the learnings? What happened? What was, what were the positive moments? All of these kinds of things can be created as content coming out of an event that, you know, are more than just the sizzle reel alone. 

0:56:51

(Chris Dunn)

So anyway, and I can post this on my website. 

0:56:54

(Brendon Hamlin)

If you want to come in and take a look best best place to see this kind of stuff is, you know, and certainly we can talk through if anybody has questions specific to their world. 

0:57:04

(Speaker 5)

I'm happy to chat with them. 

0:57:06

(Brendon Hamlin)

No, that's awesome. 

0:57:07

(Chris Dunn)

And by the way, BTS behind the scenes. BTS is behind the scenes. 

0:57:11

(Brendon Hamlin)

Yes. 

0:57:12

(Chris Dunn)

Yes. Thank you. Insider jargon that we see. Absolutely. All right. Well, I tell you, Brendan, this has been this is you've exceeded expectations once again. 

0:57:23

(Chris Dunn)

Oh, thank you. A great chat. I invite everybody out there who's who's listening to, you know, reach out to Brendan, connect with him. What's the best way to connect with you? Actually, you should probably tell us. Well, I'm certainly on LinkedIn. 

0:57:36

(Chris Dunn)

That's where we spend a ton of time and talk about all the different things we do, including craft beer and running. Not together usually, but also some work stuff. And then also our website is gethamlin . com. So happy to, uh, and, and, you know, so you can reach out to me there on LinkedIn and happy to connect and talk about any specific needs you might have. 

0:58:02

(Brendon Hamlin)

So. Fantastic. 

0:58:04

(Chris Dunn)

Yeah. Awesome. Well, this has been a great share. Obviously, we're just kind of, you know, the tip of the iceberg stuff. Yeah, for sure. You know, creating content, but hopefully we've given you guys a lot of ideas, things to think about, maybe different ways to think about creating content, you know, at all of the different events that you do. 

0:58:21

(Chris Dunn)

And, you know, reach out to Brendan to get a little bit more insight, whether it's using his company. or maybe just bouncing some ideas off of them. Ideally, using the company would be better. It helps pay the bills at the end of the day. So, all right. Well, we're going to wrap it up. 

0:58:39

(Chris Dunn)

I got a hard stop. There's another meeting apparently happening at one o 'clock and we got to, you know, no rest for the weary as well. 

0:58:47

(Speaker 3)

So, I'm going to fade big time at some point. The red eye thing, I feel like there's no perfect way to do that. 

0:58:55

(Brendon Hamlin)

I did sleep for maybe three hours and I came home and slept a little bit more. I don't know. Sometimes that's worse. You should just go hard. But anyways, well, I feel like we did okay. I didn't stumble or mumble through too many of the segments. 

0:59:09

You carried us today with a lot of conversation. You probably don't know all of the areas where you actually did mumble. When I view the content that we've just created, I'll be like, oh my God, that was horrible. All right, my friend. Well, thank you very much for coming. I appreciate it. 

0:59:29

Hey, everybody out there, have a great day. We've got a couple more episodes happening before the end of the year. So we look forward to having some great conversations. And then we're going to take a couple of weeks off because, hey, on Thursdays, Christmas and New Year's happen on those days as well. So we need a little bit of time off to regroup. And then we're going to roll out a little bit of a new strategy in 2026. 

0:59:51

So thank you, everybody. Brendan, been a pleasure. Thanks very much. Juana, behind the scenes, well done. Thank you, Juana. Take care, everybody. 

0:59:59

Bye -bye.